Inspired by Bask & Lather’s viral edge control product, the new Stronghold 24-Hour Brow Gel is a clear, conditioning gel that delivers the long-lasting performance in a gentle, brow-safe formula.
Infused with castor oil, argan oil, beeswax, and basil leaf oil, the Stronghold 24-Hour Brow Gel locks brows in place for up to 24 hours while nourishing to promote stronger, fuller brows over time. The lightweight, non-flaking formula leaves a polished, smudge-proof finish — no stiffness, no residue — just lifted, sculpted brows that hold their shape all day.

Celebrity brow artist Jaquitta Robinson swears by the Stronghold 24-Hour Brow Gel, telling The Tease, “My clients have been going absolutely crazy! My followers from all over have been flooding my DMs asking when it’s coming out and if I’ll have it in my shop.” She adds, “They can’t wait to try it, and I keep telling them to turn on their notifications for Bask & Lather or make sure they’re subscribed to your emails so they don’t miss the launch.”
Shop the Bask & Lather Stronghold 24 Hour Brow Gel ($17.99) on Amazon and baskandlatherco.com.