Exciting things are happening over at Beauty Industry Group (BIG). The beauty giant, who’s an industry leader for hair extensions and related beauty products, recently announced the promotion of Tom Volk to President of Babe Hair Extensions — one of BIG’s premiere professional hair extensions brands. In addition to his promotion to President, Volk has also been appointed as BIG’s Professional Distribution Advisor, where he will help shape strategy and provide guidance to other brands selling products through distribution.
“Joining Babe Hair and Beauty Industry Group has been the most incredible opportunity of my career,” Volk said in a statement, “It’s my honor to serve professionals in partnership with some of the best independent distributors in North America. Babe and the professional extensions’ channel has years of rapid growth ahead and I can’t imagine working with a more incredible team.”
A highly accomplished leader in the beauty industry, Volk brings over 30 years of experience to his new position. Prior to working with Babe Hair, he built and headed education and sales teams for Alterna, Bumble & Bumble, Oribe, and Living Proof. Not to mention, he serves as a Certified Executive and Organizational Coach (NYU) and Certified High Performance Coach.
Throughout his 10-year history with Babe Hair, Volk has been a forward-thinking, visionary partner committed to the growth and success of the overall brand, according to a company press release. Most notably, he’s played a key role in increasing Babe Hair’s visibility through his strategic vision and focus on coaching and empowering his team. Not only has Volk expanded product distribution through direct sales, e-commerce, and physical storefronts, but he’s also managed and directed more than 30 dealers across North America and attained annual growth of over 13 percent while overseeing market development from $10M to $30M in salon sales.
BIG also noted that Volk’s leadership and willingness to approach in new and different ways has led to many breakthroughs for his sales teams and 30+ distributors internationally. He takes a dynamic approach which is centered around professional stylists and their salons—who they are, what they need, and how the brand can help them—and utilizes that understanding to develop products, education, tools, and a supportive community to help them succeed.
“I’ve had the privilege of working alongside Tom for over a decade and can’t think of anyone who is a harder worker and more dedicated to the salon professional,” says Brandon Hutchins, President of Professional Brands. “I’m very proud of what he has accomplished at BIG and look forward to the innovative concepts he inevitably will bring to the industry in the coming years.”
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