Although it’s a normal and natural biological function, the stigma surrounding mensuration is astounding. While society has made some progress in recent years, we still have a ways to go. One brand working towards normalizing periods is Blume. Offering all the essentials in skin, body and period care products, the brand’s goal is to cultivate a space for young women to embrace themselves and their periods.
Founded by sisters Taran and Bunny Ghatrora, Blume is made for women to feel seen and celebrated. Created to de-stigmatize conversations surrounding periods, the brand’s products support women through life as they navigate womanhood. At Blume, no subject is off-limits, and everyone is encouraged to embrace the good, the bad and the ugly parts of life.
Supporting the Community
In order to encourage young women to be confident and unapologetic, Blume not only offers products, but they also provide an online space for women to feel supported and understood. They cultivate a community of women through their online presence, which includes a blog on their website as well as a carefully curated Instagram account.
Blume also puts their money where their mouth is by making donations to Days for Girls. Days for Girls is an international organization that works towards creating menstrual equity around the world. With support from brands like Blume, the company is able to help provide health solutions and education about periods to those in need.
Must-Have Period Products
Offering everything from skincare and deodorant to pads, tampons and cramp oil, Blume wants to support women through their everyday lives, and that includes during their period. In order to supply the best of the best, Blume offers curated giftboxes for all of your skin and period needs. They even have a quiz for users to take to ensure they’re getting the right products for them.
One of Blume’s biggest goals is to create products that are not a threat to our bodies or the environment. So, each offering is clean, cruelty-free and vegan. One of their best-selling products is the Meltdown Acne Oil, which uses all-natural ingredients to target blemishes to reveal clear, smooth skin. The unscented spot treatment is great for all skin types and will help keep period acne at bay.
Alternatively, Blume’s organic pads and tampons are safe, sustainable and great for everyone who gets a period. Their tampons are made with 100% organic cotton, are chemical-free and come in a compact, bio-plastic applicator. Their pads are made to mold to the shape of your body and come individually wrapped in a biodegradable purse pack.