But Really, What IS A Prosumer?

01/31/2023

A consumer who practices and purchases at the professional level on themselves without a professional certification. This is one definition of a prosumer and while The Tease  uses this term, prosumer, quite often, it was not often clear what the term really meant.

Is every prosumer an influencer or an online DIY-er? No, not every prosumer is an influencer on Instagram, however, more and more influencers are showing that they are prosumers of the beauty space. 

Kassia Barbo joins the podcast as an example of the ULTIMATE prosumer. Kassia is a self-taught DIY Hair & Beauty Content Creator and not a professional hairstylist, however, she perfectly fits the elevated consumer role. 

Kassia and Kelly Ehlers sit down and talk about everything from if she thought about going to cosmetology school, to what it means to be a DIY-er on Instagram and the hate that corresponds with it. They dived into why brands are looking for prosumers, how she only promotes products she truly loves, and so much more! Kassia teased some of what was up next for her including her iconic pixie cut and where she wants to go next in her career (psssst….a hair brand?). Listen wherever you stream.

“We actually need those videos. People need to see what can really happen to your hair. We’ve all gone through it and at the end of the day people are always going to be doing their hair alone, by themselves. It’s going to happen.”

“I am just a girl, who likes to do her hair at home and I like hair products. And so that’s what I’m sharing and I think when other brands see that, they jump on it.”

“Like I said before, I never try to say that I’m a professional and anything that I do, I do my best to educate myself, before I educate my audience.”


Listen to the full episode here or wherever you stream and head over to our Instagrams @Readthetease and @volumeupbythetease.

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Madeline Hickey

Madeline Hickey is the Digital Media Producer for The Tease and Volume Up podcast. Beauty is the name of her game. Think you have the perfect guest for the podcast? Let her know: madeline@thetease.com

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