Canvas Me Names Jen Groover as New Chief Impact Officer


Canvas Me is welcoming a new face to its executive team. The beauty networking and recruitment platform has announced the appointment of Jen Groover as Chief Impact Officer. In her new role with the company, Groover will focus on strategy to accelerate and empower the professional beauty industry with emotional intelligence, mindset, and human behavior training and education. 

Canvas Me Chief Impact Officer Jen Groover

“Canvas Me is a movement to maximize professional growth and connections and support successful recruitment efforts in the beauty industry. While Canvas Me facilitates real human connection through videos and imagery, the core of our mission is to empower people to step into their full potential, thus creating high performing cultures and empowering recruitment and retention strategies,” said Jen Martinelli, Co-Founder of Canvas Me. “Hiring Jen Groover is a testament to that mission. Jen will focus on developing and executing trainings for people at all levels of the industry from an emotional intelligence and human potential perspective, so that they excel as their best version selves. Her powerful trainings will teach Impact Skills to maximize one’s personal and professional potential, by increasing self-awareness, self-regulation, self-directedness, effective communication skills, and more to play big all-around.”

“I believe, to be the best asset to any business, begins by showing up as your best self. Unfortunately, these types of personal development skill sets are usually not taught in school, and maybe not in the home or community either, however Impact Skills are the key skills that take people from good to great,” said Jen Groover, newly appointed Chief Impact Officer of Canvas Me. “They create great leaders, self-directed and motivated employees and empower everyone to provide the best customer service skills possible. I am excited to bring education like this to the beauty industry with Canvas Me, to innovate and uplevel recruitment, retention and excellence in an industry that is driven by human connection and feeling good about oneself while helping others to do the same.”

An international speaker, author, and highly-sought-after trainer, Groover brings over 20 years of human behavior and emotional intelligence expertise. She also has a degree in education & psychology and training in many other disciplines in human behaviors. Groover has received several honors in recognition of her incredible career, including being tagged by SUCCESS Magazine as a “One-Woman Brand,” a “Creativity and Innovation Guru” and a leading “Serial Entrepreneur” by Entrepreneur Magazine, and being ranked #8 by SAP in the Top 51 Influencers of Human Potential.

Groover’s name has become synonymous with innovation, entrepreneurship, evolution, and human potential. She was recently nominated for “Motivational Speaker of the Year for 2019” from Speakercon as well as “Woman of the Year ” by PhillyMan Magazine. Additionally, she is a UN delegate to the Global Entrepreneurs Council and has made history at the New York Stock Exchange, as a member of the first all-female group to ring the opening bill, has been named on Forbes’ list of “50 Founders to Follow” and was even nominated a TV Personality of the Year award in 2015.

“As much as we are a “recruitment” platform, we are bigger than that. Canvas Me is for the dreamers that have a big dream, Canvas Me is for the underdog that has gotten overlooked, Canvas Me is for the beauty business owner looking to build empowering cultures, Canvas Me is about the human,” said Canvas Me Co-Founder Matt Martinelli. “We focus on not only being recruitment experts but we focus on being human experts; because at the end of the day as a business owner your people are your biggest asset. I am honored and humbled to have Jen Groover join our company and I am so excited for what’s in store for the beauty industry as a result.”

For the latest news about Canvas Me, be sure to follow @canvasme on Instagram or visit their website here

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Camille Nzengung

Camille Nzengung is a Features Editor at The Tease, where she covers all things hair. You can find her writing about the best hair products, the coolest hair trends, and all the exciting new hair launches. Send her a pitch:


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