Hair styling is an art form, one that deserves to be celebrated. If you’ve ever wondered why there isn’t a day to honor the craft and the creators behind it, well now there is!
For the first time ever, Henkel brand Zotos Professional has named July 12th as National Hair Creator Day. This day honors all of the creative, self-stylists who enjoy expressing themselves through their hair (aka “hair creators”). In conjunction with this special day, the brand will be kicking off their “My Hair Game” campaign which gives stylists the opportunity to showcase their creativity and hair styling skills by sharing their best looks via a selfie or video on Instagram through the hashtag #MyHairGame.
The best part? Participating in the campaign also provides stylists with the chance to give back to a really great cause. To help foster the creativity of future Hair Creators, Zotos Professional will be donating $100 to Art Feeds for every #MyHairGame submission. For those who aren’t familiar with Art Feeds, the not-for-profit organization equips schools and children’s organizations with resources to create spaces where children’s creativity and expression thrive. A $100 donation to Art Feeds has the ability to cover the cost of ten art packs full of creative supplies which can help support the artistic development among the next generation.
“We chose to partner with Art Feeds because we believe art education is so important for children, especially in light of the difficult year they’ve been through,” says Michelle Ryan, VP of Marketing at Zotos Professional. “The organization supports the idea of self-care through creative expression, which is what we want to help our Hair Creators achieve as well.”
To help bring awareness to their new campaign, Zotos Professional has teamed up with 14 influencers who will share their very own hair creations.
“We are thrilled about this generous partnership,” says Meg Bourne, Art Feeds Founder and CEO. “One of our basic rules is ‘There are no wrong answers,’ and Hair Creators embody that rule as they push their expression, creativity, and style to new levels. Not only is Zotos Professional providing an essential need of art supplies to thousands of our students, but also a fantastic example of how to be self-confident, make art in unconventional ways, and continue to expand creatively as a grown-up.”
All #MyHairGame submissions will be accepted through Sept. 30th. It’s important to note that Zotos Professional has guaranteed that they will be donating a total of $25,000 to Art Feeds, regardless of how many submissions are received.
For more information about National Hair Creator Day or the #MyHairGame Campaign, be sure to follow @zotusprofessional on Instagram.