For 30 years, haircare brand Biolage has been creating products powered by nature to support and empower the wellbeing of stylists and their clients. This Earth Day, Biolage wants to continue their commitment to sustainability by contributing to a future that is good for our hair and our planet.
To help keep their commitment, Biolage has released new reusable totes and Earth Day kits. Teaming up with their partners at SalonCentric, JCPenney, Hair.com, Ulta and more, Biolage is working to minimize the use of plastic bags and providing a trendy reusable tote. The need to minimize waste and carbon footprint is greater than ever.
Each Biolage Earth Day Kit holds one of your favorite shampoo and conditioner lines, such as ColorLast, SmoothProof, HydraSource, and VolumeBloom. You can purchase the kits from JCPenney and SalonCentric now.
Additionally, the haircare brand partners with Green Circle Salons, a recycling program that collects, recycles and repurposes all salon and spa waste that might otherwise end up in landfills. Biolage even took Green Circle on the road to Matrix Destination 2020, where they recycled all of the leftover waste products from the hands-on classes and on-stage moments.
Programs like these are critical to ensure the health and safety of our environment. Biolage continues to support this initiative and encourages professionals to launch the program in their salons once they reopen.
Along with Earth Day Kits and a commitment to recycling, Biolage is asking its audience to connect on social media. So, share the above image on Instagram to showcase how you are using this time to be more environmentally conscious. Be sure to tag @biolage and #biolage.
Follow Biolage on Instagram for more information on the brand’s commitment to sustainability.