Charlotte Tilbury just made their debut in sports by partnering with the Dallas Cowboys Cheerleaders, bringing the two powerhouse brands together. The brand’s partnership with America’s Sweethearts, the name they’ve been known by since the ‘60s, is Charlotte Tilbury’s boldest move yet into American sports.
The collaboration will include meetings between the President, Chairman, and CCO of Charlotte Tilbury, Charlotte herself, with Charlotte Jones, Executive Vice President and Chief Brand Officer of the Dallas Cowboys and Dallas Cowboys Cheerleaders, to speak about both brand’s shared mission, social media strategy and brand takeovers, and a myriad of the brand’s products offerings.
Charlotte Tilbury’s beauty products are expected to “shine under the bright lights of AT&T Stadium, withstand the energy of halftime performances, stand up to the Texas heat, and delight the millions of viewers watching around the world,” the brand said. To keep up with Charlotte Tilbury, be sure to follow @charlottetilbury on Instagram.
