Just when you thought you couldn’t love Earthly Body and their eco-friendly hair products anymore than you already do, the brand decides to introduce yet another exciting collection into their already impressive product line-up.
That’s right, the family-owned parent company behind some of your favorite brands like Emera and CBD Daily has just released their new MKS eco WOW collection — which stands for Wonders of the World — and it’s sure to be a real game-changer in the haircare industry.
Made with a first-of-its-kind plant-based silicone alternative that’s exclusive to the line, this collection is one of the cleanest and most eco-friendly ways to nourish and keep your hair healthy and full of life. Aside from globally sourcing the natural ingredients and botanical extracts for the collection, they have also ensured that their product formulas are free of sulfates, parabens, propylene glycol, gluten mineral oil, petroleum, and artificial dyes.
Better yet, the products in the MKS eco WOW collection aren’t just good for you and your strands, but also the environment. Every single product comes housed in sustainable, reusable packaging made from glass and aluminum to help support the brand’s commitment towards saving the planet, one person at a time.
“At Earthly Body we wanted to create a collection that not only nourished the client’s hair, mind, and body, but helps the environment through reusable, sustainable packaging, so we have a better tomorrow,” said Kevin Wachs, CEO and co-founder of Earthly Body. “This revolutionary haircare collection is multiuse, and multi functionable; a true innovator.”
The five-piece collection is full of haircare essentials including a sulfate-free shampoo (which also doubles as body-wash), a conditioner and leave-in treatment, a multipurpose 10-in-1 detangler, a strong hold cream, and a multi-use hair and skin oil —all priced between $17.99 and $27.99. Though, even more exciting than the actual products is without a doubt it’s delicious scent. To fully make the collection a “Wonder” of the World as its name suggests, all of their oils and scents, including their Bergamot, Vetiver, and Sweet Florals-enriched “Halcyon” scent have been globally sourced.
Staying true to Earthly Body’s strong give-back culture, a percentage of every MKS eco WOW sale will be donated to the Get Together Foundation, a non-profit foundation created by Wachs and his wife that’s dedicated to bringing people together to fight homelessness in the greater Los Angeles area.
Starting this month, the MKS eco WOW collection will be available for purchase on the Earthly Body website as well as on Amazon. To learn more about the brand, be sure to follow @earthlybody on Instagram.