BELLAMI, the global leader in premium hair extensions, has just tapped Eric Vaughn as the brand’s first-ever Global Artistic Director. Vaughn, a longtime BELLAMI collaborator and trusted voice within the professional community, will help shape the brand’s creative vision, professional education strategy, and product innovation worldwide.
Alongside the appointment, BELLAMI is expanding Vaughn’s most-loved, dimensional color shades into its fastest-growing and most innovative extension install method: Infinity Weft. Designed for versatility, hybrid installs, and seamless blending, Infinity Weft is BELLAMI’s premium take on the “genius weft,” a lightweight, water-resistant, and reusable extension method ideal for clients with mature or compromised hair and those seeking subtle transformations.
The BELLAMI x Eric Vaughn Infinity Weft Collection will debut with five highly requested shades; Chocolate Almond Crunch, Cookie Dough, Rooted Mocha Cookie, Rooted White Truffle, and Chocolate Coconut Brulee, available in 16”, 20”, 22”, and 24” lengths. These multi-dimensional shades are designed to layer seamlessly with BELLAMI’s original color portfolio, unlocking infinite color customization and new efficiencies behind the chair for professional stylists.
“BELLAMI has always believed in empowering stylists with tools and education that elevate their artistry. Before officially partnering with us, Eric was our top client at our Houston Beauty Bar, and his journey and success as a stylist have mirrored BELLAMI’s own evolution — making his appointment as our first Global Artistic Director especially meaningful,” said Mary Burns, President of BELLAMI. “Eric’s vision, creativity, and deep connection to the professional community have already shaped some of our most successful launches. In this new role, he will continue to guide innovation and help BELLAMI further define the standard in the luxury hair extension category.”
“I’ve been using BELLAMI since 2017 and have seen first-hand how the brand prioritizes stylists and pushes the industry forward,” said Eric Vaughn. He added, “Infinity Weft has become the go-to method for so many pros, and now having my curated shades available in this method gives stylists the ability to cocktail, offering even more creative freedom and efficiency in transforming their clients’ color.”
The BELLAMI x Eric Vaughn Infinity Weft Collection is available for pre-sale beginning yesterday, October 13th, via BELLAMI sales representatives. The collection will launch on BELLAMIprofessional.com and through the BELLAMI PRO network on October 20, 2025.
