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If your clients love the shiny, smooth, and frizz-free results of a keratin treatment but don’t have hours to spend in the chair, the Pure Brazilian Express Blowout is the perfect add-on to your service menu. This treatment delivers all the benefits of a traditional smoothing service in an “Express” amount of time, making it ideal for busy clients and even busier stylists.
Infused with Hydrolyzed Keratin, Acai, and Cocoa Seed Butter, the Express Blowout strengthens hair from the inside out while leaving it glossy and soft for up to 4–8 washes. Plus, one 6.780z bottle yields roughly 18–20 treatments, making it a smart and profitable addition to your backbar especially as the holiday rush begins.
Simplicity is what makes this service so easy to integrate into your existing appointments. Here’s how it’s done:
Stylist Measuring Guidelines and Approximate Services
1 ounce is equal to approximately 30ml (29.5735) 20 sprays of Express Solution is approximately 2.5ml
Express Blowout Kit with Full Size bottle is 7 ounces (6.78oz or 200ml); therefore, when used properly, there are approximately 80 services.
- Cleanse. Start by shampooing with the Pure Brazilian Anti-Residue Shampoo to open the cuticle. Focus on the hairline, nape, and mid-lengths through ends until hair feels squeaky clean.
- Towel dry and prep. Blow dry until hair is about 75–80% dry aiming for damp but not wet hair.
- Apply. Divide the hair into four sections. Spray on the Pure Brazilian Express Blowout Solution. Don’t over saturate the hair. Less is more. And marry the sections to make sure all strands are treated.
- Distribute and dry. Comb through for even distribution, then blow dry each section with a vent brush until it’s nearly 90% dry.
- Finish. Use a round brush to smooth and fully dry the hair. For extra sleekness, you can flat iron at 360–390°F, passing the iron 2–4 times per section. Complete the look with a few drops of Pure Brazilian Shine Ultra Nourishing Oil for that signature glossy finish.
And that’s it! It’s the same basic process you’d follow for a traditional blowout, just enhanced with the Express Blowout Solution for added smoothness and shine.
After the service, clients will enjoy silky, manageable hair with built-in UV protection that’s completely color-safe. Plus, the treatment seals in any chemical service—especially color— locking it in and leaving it more vibrant.
Add the Pure Brazilian Express Blowout to your lineup today and give your clients (and your schedule) the upgrade they deserve. Learn More at https://purebrazilian.com/products/express-blowout-smoothing-strengthening-complex!
