Garnier tapped Brazilian activist, entrepreneur, and supermodel Gisele Bündchen as their new Global Ambassador.
The partnership debuts with a cinematic mini-film launching across Garnier’s global social channels, introducing Gisele’s role and setting the tone for this next era of high-performance, confidence-boosting haircare. With a humorous, entertaining twist, the film uses a playful fact-check narrative to spotlight Garnier’s scientific efficacy, ingredient transparency, and sustainability roadmap.
As the brand’s Global Ambassador, Gisele embodies the brand’s core values: performance, confidence, authenticity, and balance. Her long-standing commitment to wellness and disciplined lifestyle aligns seamlessly with Garnier’s belief that beauty should not only deliver results but fit effortlessly into everyday life. And, as the face of Garnier’s biggest innovation of the year, Gisele will front the launch of the new Fructis Diamond Sleek Shine-Coat Smoothing Spray — a breakthrough designed to deliver glass-like shine and frizz resistance, even in high humidity.
To bring the product’s performance story to life, Garnier will host an immersive launch event in Miami on March 12th, followed by a consumer pop-up experience on March 13th and 14th. The “Diamond Sleek” experience is intentionally set in a high-humidity environment to visibly demonstrate the spray’s sleek, frizz-resistant results in real time.
