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Think Keratin Treatments hit their stride during the humid summer? Well, think again. Hair needs keratin’s strengthening, smoothing, frizz-fighting benefits in the winter, too! Maybe even more.
And not just coarse or curly hair. All hair types can benefit from keratin in the winter, both to make styling faster, and to make hair and texture control easier for your clients at home between salon visits.
That gives you the perfect opportunity to promote these super-beneficial treatments to ensure clients continue to love their strong, shiny hair—and for you, there’s no post-holiday slow-down. You earn extra income by making clients aware that you offer exactly what they WANT and NEED! Let’s take a look.
“Frizz is more prevalent in winter for all hair types, because cold air lacks hydration and holds less moisture than warm air, which dries out your hair,” explains Cassondra Morse, a Pure Brazilian educator and owner of GEMS, a salon in Cortland, NY. “Forced hot air in enclosed environments also has little to no humidity, leading to more stactic electricity. Going from cold, dry temperatures outside to warm, dry heat inside, opens the cuticle, leading to frizz, flyaways, split ends and even damage. In addition, winter clothing—think coats, scarves and hats—also pulls moisture out of the hair, causing frizz, flyaways and damage.”
That’s where Pure Brazilian’s keratin treatments come in. Not only do these three powerful services provide a solution to every client’s biggest pet peeves, but they offer a new service to build your business—one that EVERY client needs as an add-on or full service, depending on the other services they have booked that day.
“Pure Brazilian’s three powerful keratin treatments—Express, Original and Clear—help to seal the cuticle, add strength and shine, and protect against frizz, damage and dryness to all hair, whether it’s curly or straight, coarse or fine,” explains Morse, who says she introduces one of the services to almost every guest who isn’t already getting keratin services at her salon. “As long as you’re doing a blowout, you can add Pure Brazilian’s Express Treatment to any service and get the client in and out in the same time.”
Pure Brazilian’s Express Treatment provides the perfect intro to keratin. All you need is time to spray in the solution, comb it through and then blow-dry the hair. That’s it—quick and easy. Not only do clients leave happy and in control of their hair, it boosts Morse’s income by $56 per service as an add-on or $130 as a stand-alone treatment in upstate New York.
What’s even better: The benefits last four to eight shampoos, so clients are ready for another Express Treatment, Pure Brazilian’s Original Reconstructor or Clear Treatment for their next appointment.
The details: Pure Brazilian’s Express Treatment
When clients don’t have time for a full Keratin Treatment, Pure Brazilian’s Express Treatment leaves hair shinier, healthier and frizz-free for four to eight shampoos. The Express Blowout is formulated with the same exclusive Keratin, Acai and Cocoa Seed Butter Base as Pure Brazilian’s Original Reconstructor Treatment yet takes half the time to apply. It can also be used after a hair color service to lock in color for extra shine and manageability through four to eight shampoos.
“The Pure Brazilian Express Blowout is as easy to apply as it is effective, with a quick, hassle-free process that fits seamlessly into your salon schedule—even during the busy holidays,” says Morse. “Its simple application allows you to give that perfect blowout lasting weeks after the client leaves the salon, leaving them coming back for more. Fill your book and earn extra money from the same clients while providing them with smooth, shiny hair they’ll love for weeks to come.”
Here’s how to perform this fast and impactful in-salon service:
Step 1: If the client has not received another service that day, shampoo the hair with Pure Brazilian Anti-Residue Shampoo several times to get the strands completely clean. If you are performing the Express Treatment after a hair color service, opt for Pure Brazilian Anti-Frizz Shampoo or Always Blonde Shampoo.
Step 2: Divide hair into four sections, then dry to 80% dry.
Step 3: Spray each section three to four times with Pure Brazilian Express Blowout Solution. Comb through to ensure even saturation.
Step 4: Blow-dry 100%, using a round brush, smoothing each section as you work.
Step 5: Flat iron each section one to two times to lock in smoothness. Curly or sleek results last four to eight shampoos.
Just make sure you pre-book the client before she leaves for a full Pure Brazilian Original or Clear treatment.
The Stylist Express Blowout Kit includes one 13.5-oz. Pure Brazilian Anti-Residue Shampoo and one 6.78-oz. Step 2 Pure Brazilian Express Blowout Smoothing Solution. The kit yields up to 80 services.
For more about Pure Brazilian’s in-salon service certification and take-home care and styling products, visit www.purebrazilian.com. With a comprehensive FAQ, an instructional video series that will take you through a virtual hands-on Pure Brazilian demo, a step-by-step reference guide and an online certification quiz, licensed stylists can learn important Pure Brazilian techniques and receive a certification diploma. Check out the virtual education schedule at https://purebrazilian.com/pages/education.
