Gorilla Glue – Turning a Viral Moment into a Brand

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She was all over the internet this Spring after she put Gorilla Glue in her hair. Tessica Brown otherwise known as ‘The Gorilla Glue Girl’ was this week’s guest on Volume Up by The Tease to tell us exactly what happened during the time she had Gorilla Glue stuck in her hair. She expressed how she was feeling and what her notifications were like after she posted that famous video. 

Not only did Volume Up get the inside details on that scary time in her life, but also how she was able to turn the terrible experience into a brand, Forever Hair. We got the scoop on the name, the products, and a sneak peek at what will be popping up in the next couple of months for the brand!

Don’t miss out on hearing from Tessica and where she is going from here as well as her advice to anyone and everyone after her experience. 

“Phone was blowing up, blowing up, blowing up. I ended up throwing the phone. I don’t talk to nobody else. Like I’m done. It was some people calling ‘Hey, try to use this’, but then it was some people ‘Hey, you stupid’.”

“He thought it was a joke. But after we told him what was going on, he said he went home and first he called his mentor, then he started throwing chemicals together and voilà.”

“You have to trust the process. Don’t be afraid to ask for help. Because again, if I didn’t ask for help, I wouldn’t be doing this right now.”

Listen to the full episode here or wherever you stream. 

Madeline Hickey
Madeline Hickey