The sun-soaked island of Ibiza has always been synonymous with world-class music and unforgettable nightlife, but from September 28th to October 1st, it became something more: the global capital of hair. Held at the legendary Hard Rock Hotel Ibiza, Hairtopia Ibiza 2025 promised a “festival of hair shows”. With Beautynova hosting the event and bringing in milk_shake, DEPOT and Medavita, there wasn’t a dull moment from start to finish. We were lucky enough to be there and experience the event in person.
Stylists from across the globe arrived on Sunday, greeted with branded wristbands and goodie bags that hinted at the adventure ahead. The iconic hotel’s poolside energy buzzed with conversations in multiple languages, a glimpse of the international community about to converge. As luggage rolled in and guests experienced everything the hotel had to offer, you could feel the anticipation rising.
Day 1: Education and Energy
From the first morning, the event lived up to its billing. Attendees immersed themselves in everything the island had to offer. Some guests soaked up the sun in bikinis, while others dove into brand pop-ups buzzing with artistry, where stylists played with texture, shine, and movement in real time. From milk_shake’s poolside adventure, complete with a dance party, photo ops, product testing, and bracelet making, to DEPOT’s temporary tattoos, photo booth, commissioned drawings, and scent experiences, the activities never stopped. Medavita kept the energy high with beachside hair stations, a live DJ, and personalized products, making sure there was something for everyone.
While the attendees had the full brand experience, the brand’s educators were all preparing for the big education show backstage. Big globally renowned names like Andrew Smith, Shelley Lane, and Gianluca Grechi, along with many more, guaranteed the show’s success.
The afternoon drew crowds eager to witness cutting-edge techniques and out-of-this-world color stories. This education broke free from the classroom, it was hands-on, experiential, and unapologetically bold. As the educators took the stage in two rounds for each brand, the creativity came to life. Hosted by John Moroney, with collections inspired by music, the island of Ibiza, the water surrounding the land and the energy that develops on the land, the show was contagious. We had never seen a hair show like this before. Educators broke down their techniques while dancing to live DJs and celebrating hair throughout every moment.
When the sun dipped, the island’s legendary nightlife came to life. As part of your ticket to Hairtopia, you received entry to the iconic Ushuaïa Ibiza beach club, where superstar David Guetta headlined an explosive night of music and light, mirroring our afternoon of hair and dance parties. As beats shook the floor beneath their feet, hairstylists danced shoulder to shoulder, their artistry giving way to pure celebration.
Day 2: Rain Never Stopped The Rock and Roll
On day two, the rain tried to slow us down, but the party did not stop. While attendees enjoyed more activations inside the hotel’s beautiful buildings, we got to sit down and chat with some of the milk_shake educators and other hair icons like Davey Matthew. We swapped thoughts on the prior day’s standout looks, dug into their journeys with the brands, and even carved out a moment for a few Tease quick takes.
The closing night captured Hairtopia’s spirit perfectly. Stylists traded shears for sequins at the “Be a Rock Star” themed party, dressed in their boldest looks to compete for best outfit honors. A lively food market dinner and an open bar set the stage for an unforgettable send-off. The energy was electric, equal parts fashion week, music festival, and global hair symposium.
More Than a Hair Show
What made Hairtopia truly special wasn’t just the techniques learned or the parties danced through; it was the sense of community. Stylists from different continents found common ground in shared passion, swapping ideas by day and stories by night.
Hairtopia Ibiza 2025 didn’t just redefine what an industry event could be; it blurred the lines between artistry and entertainment. It wasn’t about leaving only with a notebook full of tips; it was about leaving transformed, inspired, and connected.
Hairtopia was not only a “festival of hair shows” but a celebration of creativity itself, wrapped in sunlight and the unshakable rhythm of Ibiza.
