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Henkel Beauty Aims to Break Guinness World Record With 24-Hour Livestream

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To connect stylists across the world who have been forced to stop work because of COVID-19 or are in the process of re-opening, Henkel Beauty Care Professional brands has launched Hairdressers United. The first 24-hour global online hair festival will raise funds for and bring together the salon professional community.

What to Expect

The digital event will give some of the world’s most talented hairdressers the platform to share educational and creative content. This includes hair coloring how-to’s (blonding, balayage, etc.), cut and styling tips (including barber art), up-do tutorials and much more. Beginning Monday, May 4th at 10pm PST, the event will start in Australia and move its way west across 13 time zones.

Hairdressers United will feature 40 hair artists, 19 countries and 9 brands. With appearances by Larisa Love, Antonio Estrada, Taylor Rae, Paul Wintner and more, the event will educate and entertain. Each hair artist will livestream for 45 minutes to demo their skill.

Participating brands include Schwarzkopf Professional, Authentic Beauty Concept, Joico, Indola, Kenra, Sexy Hair, MyDentity, Pravana and Alterna.

Any revenue generated from Hairdressers United will go back to the community. And the Fritz Henkel Foundation will match a percentage of donations up to $109,000.

Hairdressers United also aims to set a new Guinness World Record for the longest online hair education seminar streamed over the internet. Instagram and Facebook are hosting the event, with YouTube providing creative content during short breaks between livestreams.

How to See Hairdressers United

You can access the festival for free by tuning in to YouTube on Monday.

And be sure to follow your favorite Henkel Beauty brands on Instagram for more information.