How Data is Driving the Beauty Industry 

05/15/2025

In today’s day and age, there is so much chatter about how we’re utilizing modern technology– whether it’s helping or hurting ourselves and our businesses. Personally or professionally, we are making data-driven decisions in every facet of our lives, perhaps even unconsciously. 

Preconceived notions and stigmas may have led you to believe that this technology is harming your business model or shifting consumers’ perceptions of your brand. But that’s not always the case.

Enter Jim Bower. Jim is a 40+ year industry veteran and the founder of the first cloud-based salon software program. Today, this visionary technology entrepreneur is the Founder and CEO of SalonInteractive, a platform that’s transforming the beauty industry by combining cutting-edge technology with powerful data. 

Jim’s career began behind the chair as a professional stylist and salon owner. The knowledge he gained as a hairdresser, working firsthand with product suppliers and clients, allowed him to see the gaps in the industry that were being overlooked. This first-hand experience gave Jim the insight needed to drive innovation across the industry in his next endeavor.

Under Jim’s leadership, SalonInteractive has become a trusted tool for salons nationwide, simplifying the management of e-commerce, inventory, and client engagement. By leveraging data, the platform enables salons to optimize operations, strengthen customer connections, and uncover new avenues for growth and profitability. 

Jim sat down with Volume Up host Kelly Ehlers on the first episode of season four to share a taste of the data that users can receive from SalonInteractive. He shares some impactful insights that might just change how you are currently looking at your business model to increase sales, client retention, and overall brand growth! 

After introducing SalonInteractive to the industry, Jim launched the KIM report – the first-of-its-kind data aggregation platform that’s transforming the way we support the entire professional beauty ecosystem. He shares how his groundbreaking platform is helping salons streamline operations, boost revenue, and harness the power of data like never before. 

To hear more about how Jim is transforming the way we look at numbers Tune into Volume Up By The Tease!

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Sophia Beriro

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