Trying to use social media to market yourself and/or your salon? Sometimes it may seem like your best bet is doing a silly skit or a trending dance video, but what makes you stand out from the millions of other users doing the same sort of videos?
Jeffrey Lunnen interviewed Mackensie Mintz to talk about just that. What is the key to success on TikTok. With over a million followers on TikTok, Mackenzie knows what she is doing when it comes to ideating and executing videos. Her advice? Take a trend, interpret it your way and make it as authentically you as possible. Who are we to argue?
If you want to dive deeper with this advice from Mackensie as well as finding your community niche, finding a balance in what you want to post and what your community wants, working with brands and more, then head to wherever you stream and check out this week’s latest episode, “How To Interpret Trends Your Own Way”.
Maybe you will see Jeffrey joining the TikTok universe after all of the gems and secrets Mackensie gave to us. Tune it and turn the volume up!
“‘I’ve seen that sound five times in the last five minutes, I’ll make a video to it.’ And then I fit that to the niche of my followers.”
“Not just following the trends , so your videos go viral. Which can come easier than being authentic and your videos going viral. So I think just being true to yourself and posting a lot is kind of my best advice.”
“Engaging with your audience, whether or not that’s through social media or through whoever’s sitting in your chair or whoever you’re helping give your service to. Interacting with them and seeing their perspective on things and then allowing that to affect what you’re putting out there whether that is hair or a video on TikTok.”
“Don’t be shy to reach out, that’s kind of my number one thing…I think people don’t understand that there’s a lot of gifting opportunities and brands don’t lose money by doing that, they only gain money. Because if you have any sort of audience at all, you’re going to post about it and people will see it.”
Listen to the full episode here or wherever you stream and head over to our Instagrams @Readthetease and @volumeupbythetease.
