It’s Time to Rethink Keratin Treatments
Once thought of as a salon’s go-to service for creating glossy, super-smooth strands, Keratin Treatments are now the secret behind the bounciest, most luxurious, frizz-free curls that clients crave. Pure Brazilian’s Sophia Royal explains.
Keratin Treatments have been synonymous with long, straight, smooth hair since the early 2000s, when they originated in Brazil to “tame” and straighten curly, frizzy hair. These miraculous smoothing systems quickly made their way to the United States, where women fell in love with the frizz-free finish, glossy locks and styling ease, the top three benefits of these incredible salon services.
ENTER… PURE BRAZILIAN
The challenge came when styles evolved, and clients once again yearned for volume and curls.
Enter Pure Brazilian
The hair texture experts who burst onto the scene with a range of professional, modern, safe, plant-derived Brazilian Keratin treatments that help stylists control textures, from smooth to wavy and curly to coily, while also strengthening and hydrating hair, plus adding high-gloss shine. In addition to the client loyalty and increased salon visits generated by these amazing, multi-benefit treatments, the incredible profits from doing just one or two a day help give salon owners and stylists financial stability.
Smoothen
Hydrate
Strengthen
Smoothen
Strengthen
Hydrate
Of course, Pure Brazilian’s Clear Treatment will smooth the hair as expected, but the big surprise is that it’s also the perfect solution for clients who are looking for a softer, curlier, more voluminous result than original keratin solutions produce.
How? This modern treatment combines essential hair nutrients, fortifying amino acids and Brazilian Keratin, along with glyoxylic acid, to achieve smooth, frizz-free hair without harsh chemicals.
“The Pure Brazilian Clear Treatment is an excellent choice for clients who love smooth hair, waves, coils and every texture in between,” explains salon owner, hairstylist and Pure Brazilian Educator Sophia Royal. Based in Vacaville, California, Royal adds, “Pure Brazilian Clear helps tame frizz, enhance shine and improve hair manageability, so you can wear your hair in any style.”
Your No. 1 Profit Center
In addition to creating beautiful, manageable hair, Pure Brazilian’s Clear Keratin Treatment builds your business dramatically, through more frequent visits, client loyalty and incredible referrals. In fact, these treatments add to your bottom line much faster than hair color services. How?
Pure Brazilian Clear Keratin Treatments are for every client.
Royal explains, “I recommend a Pure Brazilian Clear Treatment for all of my clients. In fact, I now use Clear in place of relaxers, even on the tightest curls and coils! In addition, I use Clear for fine hair to reduce frizz and give extra volume and control. Clear is an effective treatment that will benefit every hair type, offering options to wear it straight or curly— And it won’t revert back when the hair is in certain climate conditions.”
Royal charges $250 and up per service, which takes just 90 to 120 minutes.
Pure Brazilian Clear Keratin Treatments are the perfect complement to both hair color and extensions.
Royal, who specializes in keratin treatments, hair color and hair extensions, notes that she also uses Clear to make hair more manageable before color, keep hair strong and help blend it in with extensions.
Because of the amazing results, Royal’s clients market the Clear treatment for her, filling her salon’s chairs with referrals.
While Pure Brazilian Clear Keratin Treatments last an average of four months, many of Royal’s clients see her every week or two for a shampoo and style.
Pure Brazilian Clear Keratin Treatments make care and styling much faster and easier
for your clients at home. They can even shampoo the same day.
Hair styles last much longer, whether the client has super-fine hair or the most coily textures.
The treatment stretches curls, builds each hair shaft, defrizzes and leaves hair with a glossy shine.
Caring for Keratin-Treated Hair
Whether you wear it straight, wavy, curly or coily, or change it up all the time, hair treated with keratin needs special care that both strengthens and hydrates each strand to fight frizz. Pure Brazilian has developed exclusive, nutrient-rich, hydrating formulas that work for all hair types and textures.
To start, Royal recommends these two daily formulas prevent frizz, keep hair smooth for effortless styling and extend the longevity of professional keratin treatments.
Pure Brazilian® Anti-Frizz Daily Shampoo
The shampoo strengthens and hydrates with Brazilian Hydrolyzed Keratin, Argan Oil, Açai, Mango Seed Butter, Babassu Seed Oil and Cupuaçu Seed Butter. It’s gentle, sodium chloride-free formula protects color and ensures lasting vibrancy.
Pure Brazilian® Anti-Frizz Daily Conditioner
This conditioner smooths and seals the cuticle, optimizing hair health and shine. It deeply hydrates with Brazilian Hydrolyzed Keratin, Keratin Amino Acids, Hydrolyzed Collagen, Argan Oil, Açai, Babassu Seed Oil and Cupuaçu Seed Butter. The salt-free formula protects color, leaving hair silky, manageable and frizz-free.
Pure Brazilian® Leave-In Conditioner with Keratin Spray
The ultra-reparative spray provides thermal protection while restoring essential keratin proteins lost to aging, styling and environmental damage. It seals split ends, blocks humidity and smooths the cuticle for a sleek, polished finish. Powered by Hydrolyzed Bombyx Silk Protein Quartz, and crushed Pink Sea Pearls, it enhances elasticity, shine and manageability while keeping hair healthy and strong.
Pure Brazilian® Anti-Frizz Daily Leave-In Serum
Applied before blow-drying and styling, this serum infuses Hydrolyzed Keratin, Argan Oil, Açai Fruit Extract and nutrients into the hair to lock in moisture. This lightweight, color-safe, cruelty-free serum reduces frizz and provides UVA/UVB protection, leaving the hair bouncy and shiny.
Pure Brazilian® Deep Conditioning Masque
This masque is a must-have for deep hydration and repair, restoring strength and smoothness to all hair types. Perfect as a leave-in for thick or damaged hair or as a protective barrier before swimming, it prevents frizz while nourishing with Brazilian Hydrolyzed Keratin, Argan Oil, Açai and Cocoa Seed Butter. It’s safe for color-treated hair and ideal for maintaining keratin treatments.
Pure Brazilian® Silk Smoothing Balm
A balm that hydrates, controls and softens unruly hair. The rich yet lightweight formula protects from frizz caused by humidity, leaving hair naturally silky and shiny, without weighing even fine hair down. Hydrolyzed Keratin, Keratin Amino Acids, Hydrolyzed Silk Protein, Pearl Powder and Aloe enhance elasticity, shine and manageability while keeping hair healthy and strong.
Pure Brazilian® Shine Ultra Light Nourishing Oil
Finish with an award-winning, weightless oil that delivers hydration, frizz control and intense shine without greasiness. It protects hair from heat and environmental stressors while enhancing keratin treatment longevity. Infused with a proprietary blend of Green Tea Leaf Extract, Abyssinian Seed Oil, Sunflower Seed Oil, Kelp Extract, Vitamin E, Jojoba Seed Oil and Geranium Flower Oil, this sulfate-, salt- and gluten-free formula is a must-have for silky, radiant hair.
“Avoid air-drying hair treated with keratin, as it can lead to water damage and a condition known as hygral fatigue,” explains Royal. “The pH level of our hair typically ranges from 4.5 to 5.5, whereas water has a pH level between 7 and 9. When water is left on the hair for extended periods, it can keep the cuticle open, leading to dryness and frizz, as well as tangles, the exact opposite of our goal.”
Finally, when styling, Royal says you can straighten or curl the hair in a maximum of three passes, even on thick and coily hair.
“Make slow, steady passes, applying tension and pressure to your iron,” she explains. She starts at 390℉, then uses her professional judgment based on the hair’s type and condition.
For more information, contact your local Pure Brazilian Distribution.
Get certified online in all three Pure Brazilian Treatments, and Pure Brazilian will add you to their salon locator, so new clients can find you.
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