K18 is set to disrupt purple shampoo with a next-generation formula, its all-new TripleBright™ Oxidation Defense Purple Shampoo. Unlike traditional purple shampoos, TripleBright comes in a light, airy foam that makes toning feel effortless.
It spreads easily from root to tip for even, balanced results — without over-toning or leaving behind purple stains. It rinses clean, so you’re left with bright, fresh blonde and none of the usual mess.
What K18’s TripleBright Can Do
Removes
- Lifts metals and minerals that dull color, eliminating up to three months of hard water buildup in just one wash.
Neutralizes
- Precisely balances brassiness with violet pigments for brighter, cleaner blonde.
Defends
- Protects hair from ongoing oxidation to help maintain tone over time.
K18’s TripleBright Oxidation Defense Purple Shampoo will be available on Sephora.com March 23rd, 2026 and on K18Hair.com and Sephora stores on March 27th, 2026. Pros can shop online at SalonCentric and Cosmo Prof.
