Kiehl’s just became Life Time’s official skincare amenity partner. The skincare brand is set to make its debut at nine New York City Premier Life Time locations this summer before rolling out in twenty-one West Coast clubs later this year.
As part of this partnership, Life Time members will be granted access to a selection of the brand’s most beloved formulas in the dressing rooms and club showers, including the Amino Acid Shampoo, Form 133 Conditioner, Grapefruit Body Wash, and Crème de Corps.
“At Life Time, we’re committed to delivering extraordinary, immersive experiences that engage the senses and support every aspect of our members’ healthy way of life,” said Parham Javaheri, Life Time Executive Vice President, Chief Property Development Officer and President of Club Operations. “Our new relationship with Kiehl’s within our New York City clubs enhances this promise by integrating a globally respected skincare brand into these nine clubs—bringing trusted, premium products that enhance our members’ daily routines and reflect the high standards they’ve come to expect from Life Time.”
“This partnership with Life Time isn’t just about skincare; it’s about elevating the entire wellness experience,” said John Reed, General Manager at Kiehl’s. “We’re meeting our customers where they are – in a premium environment that reflects their commitment to a high-performance, intentional, and self-care focused lifestyle. By integrating our high-efficacy products into this premium experience, we deliver demonstrable results and further empower their pursuit of peak performance, inside and out.”
Reality TV star Brittany Cartwright is the official celebrity spokesperson for the newly launched partnership’s social campaign. The Tease got some paparazzi photos of the Vanderpump Rules cast member walking around with a new guy fresh off her public breakup with Jax Taylor. The alleged relationship seems to be part of the social campaign for the partnership.
The buzz grew rapidly through pickup from pop culture accounts like Deuxmoi and Comments by Celebs, fueled by “paparazzi-style” DMs showing Brittany entering the health club with her new companion.
The new Kiehl’s x Life Time partnership marks a significant re-entry into the fitness space for the skin care brand. Along with making its debut at Life Time locations, Kiehl’s will also be rolling about an array of different marketing initiatives and collaborative content including Life Time’s Experience Life Magazine and in-club digital assets, web features, member communication, and more.
To keep up with Kiehl’s new partnership with Life Time, be sure to follow @kiehls on Instagram.
