Liz Rim Brought AI-Inspired Parisian Fringe to the L’AGENCE SS25 NYFW Show With IGK Products

09/18/2024

For the recent L’AGENCE ss25 show in New York, lead hairstylist Liz Rim looked to controversial tech to inspire the runway looks. Rim said, “we were going for a modern Parisian look with fringe, inspired by AI.”

She added, “for the looks, we wanted to give a very robotic look, almost like an army. AI is known to look so real that sometimes it can appear too perfect.” Using IGK products, Rim and Team leaned into AI’s hallmarks. “We presented this idea in the show through flawlessness and similarly with diversity. With the fringe we wanted to soften the look to make it approachable. But, by giving every model the bob, we made it have a robotic feel.”

If you’re feeling inspired by Rim’s vision, you’re in luck, as the team from IGK shared a detailed breakdown so that you can recreate the look. Read on for more.

Get the Look:

Prepping the Hair

  1. Prep and dye each wig with IGK Color Depositing Hair Mask in varying brown tones using one of three shades: Brown BellaOn The Money or A La Plage.
  2. Detangle hair with IGK Cry Baby Smoothing and Finishing Serum.
  3. Braid hair into two Dutch braids using IGK Good Spin Flexible Curl Defining Gelée and IGK Mistress Hydrating Hair Balm.
  4. Pin hair down near the lower ponytail area before installing the wig caps and wigs were installed.
L’AGENCE SS25 NYFW show hair lead for IGK, Liz Rim backstage prepping a model for the runway; Photo courtesy of IGK via Chris Diaz

French-Inspired Bobs

  1. Use IGK Antisocial Time-Release Bond-Building Dry Hair Mask to soften and detangle the wigs.
  2. Spray the wigs with IGK Good Behavior Spirulina Protein Smoothing Spray  for heat protection and additional smoothing.
  3. Use a one-inch curling irons and flatirons to wave the hair.
  4. Apply IGK Disco Disco Clear Gloss Shine Spray to the wigs for added shine.
  5. Finish the bangs with IGK Beach Club Touchable Texture Spray for texture.
    • Editor’s note: The entire look was finished with a new IGK product that is set to launch later this year. 

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