#MakingHairstory: How JuE Wong’s Relationship with Hair Professionals Inspires Her Work


This March, The Tease is bringing you stories from women who are #MakingHairstory, #BakingBeauty and #DoingItForTheCultuHer. Learn how these influential women are breaking barriers, disrupting their industries and empowering others to do the same all month long.

JuE Wong, CEO of Olaplex, is one woman set on shaking things up in the salon professional industry. Before heading up one of the most popular hair care brands on the planet, she had an already incredible career having worked for Moroccanoil, Elizabeth Arden and StriVectin.

We had the opportunity to speak with Wong about her career journey and her admiration for hair professionals. You’re not going to want to miss this.


The Tease: How did you get started in the salon professional industry?

JuE Wong: My first introduction to the world of salon professional was as CEO at StriVectin in 2012, where we were being distributed by Saloncentric to the salons for services and retail sales. My hair exposure was when I was the CEO of Moroccanoil. 

How would you describe your relationship to hair?

I am very enamored by hair professionals because they have the emotional intelligence that can make them very successful in connecting with people. I find myself wanting to partner with them and find ways for them to be successful in business. 

Women are often discouraged from sharing their accomplishments, but we want to hear about them. List some of your career highlights. What are you most proud of?

– Winning the Glossy Award for Best in Show for the best use of social media in beauty. 

– Honored by YOTPO as one of the “Amazing Women in E-Commerce”

– Winning the Stevie Award for the “Best Female Executive of the Year.”

– Nominee for the Wall Street Journal for the “Top 50 Women to Watch.”

– Ernst and Young “Top 3 Finalist” for the Entrepreneur of the Year. 

What are the biggest challenges you have experienced within the industry and how did you overcome them?

Getting hair professionals to co-exist with the omni channel of sales. And for them to understand that in co-existing, they will have the winds behind them. 


What are the biggest lessons you’ve learned throughout your career?

Let data help you convince your investors and let your heart connect with the consumers. 

Are there any women in the industry who inspire you or your work? If so, who?

I am inspired by the hair professionals who are predominantly women. They make our hearts smile with the magic they do for our hair, and most of them don’t even have time to do anything for themselves!

Do you have any words of wisdom for other women within the salon professional industry?

Hair is a business and run and manage your business to win!

What’s next for you?

I want to transcend from a leader to a Steward. 

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