With the digital landscape of today, beauty trends and skincare tips are just a tap away, reshaping how we approach self-care. Social media makes it easy to access advice but can also blur the lines between helpful knowledge and quick-fix gimmicks. Finding trustworthy information has become essential to truly understanding what works best for our unique needs.
Known for her expertise in skincare and a fresh approach to esthetics, Morgann Hermansen is redefining what it means to be an esthetician in the digital age.
Starting her career as a solo esthetician right out of beauty school was a bold move for Hermansen, but she was determined to make it work. By hustling to build her clientele and working hard to get referrals, she established a loyal following and turned her passion for skincare and helping others into a thriving business.
“I’m very independent. I like my own creativity. So I knew that I eventually wanted to do that. I didn’t know if it was going to be right after school, especially when I was in school, but I like taking risks.”
Through social media, Hermansen shares her expertise by posting skincare tips, behind-the-scenes glimpses of her work, and showcasing her journey as a traveling esthetician. Morgann’s chemical peel treatment videos quickly became a TikTok sensation.
“Not a lot of people were doing chemical peels or voiceovers on TikTok back then, maybe a handful. And I think the reason it went viral was because not only are they being educated, but they are being entertained.”
An important discussion Hermansen dives into in this episode is the issue of misinformation online, especially in the beauty industry. She emphasizes how the abundance of tips and trends on social media can sometimes be misleading, and stresses the importance of seeking reliable information.
“As far as skincare particularly, it’s so easy to be misinformed on TikTok because people will swear by something, people who aren’t educated will hear ‘hey this really worked for me’, and even though it worked for them, doesn’t mean it will for me”.
Head to your favorite podcast platform to get an exclusive look inside Hermansen’s life as a traveling esthetician. She talks viral TikTok videos, shares her skincare dos and don’ts (including tips on dermaplaning), and offers valuable insights for anyone looking to enter into the world of esthetics.
Listen to the full episode here or wherever you stream and head over to our instagrams, @readthetease and @volumeupbythetease, for more exclusive content.
