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We’re calling it: 2018 is the year of the redhead. We loved summer’s shimmery rose gold and blushed out rose browns. Now we’re hungry for a richer, more decadent shade: red velvet.

Craving your own high pigment, high drama hair color? Piece of cake.

Go for silky, shiny red with violet undertones.

Hello, high gloss goals.

Show off single-process shine with a statement braid.

Heat up your formula with more red than violet for warmer complexions.

Serve up high contrast box braids by slicing triangle parts.

Indulge in calorie-free cocoa depth with a lush lob.

Keep it lived-in and luscious with a hint of rich chocolate roots.


Let them eat cake.