A new era of OLAPLEX is upon us. The cult haircare brand best known for pioneering the bond-building market has unveiled a refreshed brand identity and bold new vision for foundational hair health. Its new identity is rooted in the brand’s legacy and is inspired by the creativity and passion of professional hairstylists.
Since its launch in 2014, OLAPLEX has spent the last decade transforming hair health from the inside out with its innovative Complete Bond Technology™, which is renowned for its ability to repair hair’s bonds. Now, the brand stands to honor this history with its new chapter.
“From day one, OLAPLEX has built bonds and broken barriers,” said Amanda Baldwin, CEO of OLAPLEX. “This new chapter is about living up to the extraordinary innovation that has always defined us. Our products will repair and transform in the most extraordinary of circumstances but it’s their daily power to build foundational hair health and deliver lasting results that makes them truly breakthrough and empowers stylists and customers with the confidence that comes from truly healthy hair.”
OLAPLEX’s New Look
OLAPLEX’s new rebranding will come to life through vibrant new visuals, a dynamic digital presence, and a continued belief in the bond between science and style.
“We want those two sides of our brand to come forward in our visual identity,” says Baldwin. “We believe that it’s a true expression of the confidence in our heritage, our bold approach to innovation, and our passion for the creativity of the professional community. It’s a reflection of not only who we’ve always been, but also an introduction to our future.”
As a brand that’s been embraced by the stylist community since its inception, OLAPLEX remains just as dedicated to equipping professionals with the tools to transform hair while giving consumers the freedom to style without compromise.
“Today’s professionals and consumers are more knowledgeable than ever about the science of haircare,” says Baldwin. “Foundational hair health is, and always has been, in service of letting the work of the pro community truly shine and to deliver more great hair days, today, tomorrow, and for years to come.”
A New Scalp Innovation
A rebranding isn’t the only newness fans can expect from OLAPLEX. As part of its exciting evolution, the brand has launched a new scalp serum called the No.0.5 Scalp Longevity Treatment. Formulated with OLAPLEX’s signature bond-building technology, as well as lavender extract and tazman pepper extract, this unique scalp serum is designed to strengthen, hydrate, and balance the scalp barrier and microbiome.
With a new exciting launch and refreshed branding, OLAPLEX enters into an exciting new chapter—one that we can’t wait to see unfold. To keep up with all things OLAPLEX, be sure to follow @olaplex on Instagram.
