Pure Brazilian and Solano Launch New MODA Hair Dryer at Premiere Orlando 2025

05/31/2025

Keratin treatment powerhouse Pure Brazilian and blow-dryer innovators Solano have joined forces to create the ultimate hair dryer for keratin treatments, plus salon drying and styling services. The new Moda Solano Professional Dryer by Pure Brazilian will make its debut at Pure Brazilian’s Premiere Orlando Booth, #4367. This compact professional dryer gives hairstylists 1,750 watts of pure power and a long-life A/C motor for high-performance, all day in the salon.

What Hairstylists Need to Know

Designed to amplify the results of Pure Brazilian’s Original, Clear and Express Keratin Treatments, the MODA Solano by Pure Brazilian leaves all hair textures smooth and frizz-free with beautiful shine. The dryer’s ceramic grille generates Far Infrared heat to keep hair hydrated and healthy, while Ionic Technology with Anti-Frizz/Anti-Static control and tourmaline enhance smoothness and shine.

Made in Italy, this high-performance dryer also features two speed settings with five temperature options plus two wide and narrow fiberglass nozzles for customized drying and styling. The Moda Solano Professional Dryer’s cold shot button sets finished styles in place. It also has a 9-foot power cord with ALCI power plug, a removable, washable filter and an internal silencer for quiet operation.

Image courtesy of Pure Brazilian

“We chose to partner with Solano because of their proven expertise in creating salon-quality tools that deliver power, precision and long-lasting performance. Their dryers are engineered for professional use, which perfectly aligns with our keratin treatments,” says Joe Indig, CEO and co-founder at Skyline Beauty Group, parent company of Pure Brazilian. He adds, “The Solano dryer enhances the benefits of Pure Brazilian by helping seal the cuticle, reduce frizz and maximize shine, making it an ideal companion to our entire line of smoothing treatments.”

Alan Kossof, Solano’s president and CEO, says, “At Solano, we’ve always been driven by a commitment to quality and supporting the professionals who bring beauty to life every day. Partnering with Pure Brazilian feels like a natural fit for us. Both of our brands are built on a passion for helping stylists create beautiful, healthy hair — and our collaboration shares our dedication to empowering stylists to do what they love.”

Premiere Orlando attendees, get ready to freak out! If you purchase the Pure Brazilian Salon Kit Show Promo ($375.00 exclusive show pricing, normally $499.00) at Premiere Orlando you will receive the Moda Solano Professional Dryer FREE while supplies last!

Pure Brazilian Education at Premiere Orlando

Pure Brazilian will offer ongoing education on June 1 and 2nd, including demos at Booth 4367. Pure Brazilian educator extraordinaire Sophia Royal will also create stunning texture transformations, using Pure Brazilian’s plant-derived, formaldehyde-free Clear Treatment at the below times:

  • Sunday, June 1, 2:30-3:30 p.m. Level 2, W221C  
  • Monday, June 2, 11:30 a.m.-12:30 p.m. Level 2, W221C

Stylists can get certified on Pure Brazilian’s Plant-Derived, Formaldehyde-Free Clear Treatment in just 1 hour with either class!

If education isn’t what you’re after, attendees should definitely plan to drop by the Pure Brazilian booth — and early. The first 2,000 visitors to booth 4367 will receive a limited-edition Pure Brazilian swag bag filled with goodies!

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