Matrix, a leader in the professional haircare space for decades, just added two new brand ambassadors to its impressive roster: Rubi Talavera and Lucy Seitz. Together, these hair pros and standout content creators will help elevate the existing roster of ambassadors through a social-first approach targeting younger audiences and professionals who rely on social media for the latest in all things hair.
Talavera, a content powerhouse whose digital footprint focuses on inclusive hair transformations for all different hair types and tones, is known for taking her audience along for the ride through content that showcases the behind-the-scenes decision making process that appeals to both stylists and consumers. While, Seitz, a professional educator, focuses her content on real salon experiences, tutorials, and practical styling tips. Together, the two represent the next generation of stylists shaping the future of the professional community through their innovative hair artistry and compelling social content.
Built on a legacy of inclusivity and a belief that there is a place for everyone in the stylist’s chair, Matrix partners with artists who embody the brand’s commitment to joy, creativity, and uncomplicated technical excellence. As the new faces of Matrix, Talavera and Seitz will have an active role in the brand’s most ambitious year yet, and are joining an existing group of respected artists including George Papanikolas, Carlos Rojas, Kara Williams, Castillo Bataille, Sharon Spellman, Constance Robbins, and Miguel Gato — a collective that reflects the diverse and ever-evolving landscape of modern hair artistry.
As extensions of the brand, Matrix Brand Ambassadors play an integral role in bringing key launches and initiatives to life including social content creation, education and masterclasses, red-carpet and event styling, and trade show representation. The Matrix Brand Ambassadors range from those who have been with the brand 20 plus years to the new additions of Talavera and Seitz this year.
“At Matrix, we are committed to partnering with artists who reflect our brand values and inspire confidence behind the chair. Our ambassadors are industry disruptors and culture-shifters who each spark joy and bring inspiration to their communities. We’re thrilled to welcome Rubi and Lucy to the Matrix family and look forward to the creativity, education, and leadership that they’ll bring to our pro network throughout the year and beyond,” said Carrington Cole, US General Manager, Matrix.
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