Schwarzkopf is celebrating the transformative power of hair color in a new campaign featuring its global ambassadors Sofia Vergara and Chris Appleton. Called “Chapters of Change,” spotlights how hair color marks life’s defining moments, helping individuals to embrace self-expression, reclaim their identity, and own their confidence. The campaign will launch with TV placements as well as social content, paid media, influencer marketing, and strategic partnerships.
“Artist and muse—Chris and Sofia shine individually and together, embodying the transformative power of hair and its ability to help us step confidently into the next chapter,” said Teresa Cordova, Head of Schwarzkopf Masterbrand U.S. “Their constant drive to evolve and keep people inspired makes them the perfect partners to reflect how hair color moves with us through every chapter of life.”
As someone who embodies transformation, Vergara will be using her own hair journey to showcase how every stage of life is an opportunity for reinvention. As for Appleton, he will be bringing his own expertise as one of Hollywood’s leading hair experts to the campaign. The renowned hairstylist is known for helping his celebrity clients embrace bold looks and will draw from his own journey of consistently working to help his clients look and feel their best.
“Hair color is the ultimate form of self-expression—it’s the first thing people notice and it says everything without you having to say a word,” said Appleton. “For me, color is wearable art. Whether I’m going platinum blonde for a mood shift or helping a client channel a whole new energy, it’s always about transformation and owning your moment. I love encouraging people to take risks with color—it should be fun, bold, and empowering. That’s why I’ve trusted Schwarzkopf for years. Their color delivers great results, which gives me total confidence whether I’m taking someone dramatically lighter, deeper, or somewhere in between.”
Along with highlighting Vergara and Appleton’s stories, the “Chapters of Change” campaign will also feature real women experiencing pivotal life moments—from heartbreak to motherhood to embracing new beginnings. Each chapter will be brought to life through powerful hair transformations using Schwarzkopf’s trusted at-home and salon solutions.
To keep up with Schwarzkopf’s new campaign and learn more about each “Chapters of Changer,” be sure to visit hairbyschwarzkopf.com and follow @hairbyschwarzkopf.usa on Instagram.
