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See It & Create It with Wella colorcharm’s New PAINTS Berry Collection

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Hair color brand Wella colorcharm serves up some of the most creative hair colors in the industry with its PAINTS line. Last month, the intermixable range of 14 semi-permanent shades got a boost of berry with 3 delicious new shades.

The PAINTS Berry collection, includes three vibrant shades—Strawberry, Mulberry and Raspberry. The Strawberry shade will give clients a delicious shade of red, while Mulberry provides a beautiful shade of purple and Raspberry a deep pink.

Have a client that doesn’t want to pick between the three berry shades? Apply multiple PAINTS colors side-by-side with no foils! The semi-permanent shades are perfect for mixing too, so you can customize the perfect color combination for clients. Add PAINTS Clear Pastelizer to any berry shade to create a softer or more muted look. If starting color is darker than a medium blonde, be sure to lighten hair for more noticeable results.

All PAINTS shades are ammonia, peroxide and paraben-free. Depending on the shade, color lasts up to 20 washes and fades beautifully on tone. PAINTS shades are ready to use right out of the tube—no developer needed.

Grab the PAINTS Berry Collection and the full PAINTS line now at Sally Beauty.