Makeup artist Mario Dedivanovic is teaming up with Sephora for a very special reason.
In celebration of his 25 years of artistry and early career beginnings with Sephora, Dedivanovic has entered into an exclusive partnership with the retailer that will be focused on education and engagement. His collaboration with Sephora will include co-created artistry content and unique in-person masterclasses, revolving around product innovation and beauty tips and tricks.
“Sephora has been integral to my growth as a makeup artist and brand founder,” said Dedivanovic. “I am so honored and proud to partner with Sephora to celebrate 25 years of artistry and five amazing years of Makeup By Mario. I look forward to sharing my signature techniques with the world and hope it inspires everyone to achieve my looks at home. My goal is for everyone to feel their most confident and enhance their natural beauty. Come with us as we look to innovate, educate, and inspire the future of beauty.”
Dedivanovic has deep roots with Sephora having begun his career working as one of the original cast members of the Sephora team. He started out as a fragrance consultant and greeter at the Sephora in the Flatiron District in New York. He discovered his passion for makeup artistry after his first day when a woman asked for his help selecting a lipstick. Soon after, he began experimenting with makeup and training more formally in makeup artistry. Since then, Dedivanovic has continued to grow as an artist and master of his craft, becoming an internationally renowned makeup artist and launching his own brand “Makeup by Mario” in 2020.
International Masterclass Tour: Beyond the Artistry
As part of his partnership with Sephora, Dedivanovic will be traveling across Sephora markets including the US, UK, and Germany to host an exclusive series of in-person Masterclasses. Each Masterclass will build upon the last, offering deeper insights into Dedivanovic’s personal journey, professional techniques, and his vision for the future of beauty. Attendees will gain firsthand access to his most coveted tips and tricks, while exploring the philosophy that defines his approach to makeup.
His Masterclass tour will first kick on May 21st in Hamburg, Germany, celebrating the opening of Sephora’s newest store. Afterwards, he will head to London on June 9th, followed by a final Masterclass in the US this September.
For more updates surrounding Sephora’s partnership with Makeup by Mario, be sure to follow @sephora on Instagram.
