Just in time for summer, PRAVANA dropped two new red-violet shades, what they’re calling “Forbidden Fruit.” Meet 4RV, Red Violet Brown, and 6RV, Red Violet Dark Blonde, the newest collection of ChromaSilk HydraGloss demi-permanent color.
These two new shades deliver rich dimension and mirror-like shine, inspired by the juicy hues of plum, cherry and pomegranate. This tonal duo creates striking, crave worthy results with irresistible depth and vibrancy. HydraGloss Forbidden Fruit offers colorists a bold, seductive palette — designed to captivate, indulge, and keep clients coming back for more.
4RV Red Violet Brown
4RV Red Violet Brown is a cool red violet that adds depth. We’re talking a balanced dark berry blend.
“These Juicy reds add a seductive edge, with customizable depth to flatter any skin tone,” says PRAVANA celebrity color expert, Jess Gonzalez. “I love how they read deep and glossy indoors, but come alive and look almost electrifying in the sunlight.”
6RV Red Violet Dark Blonde
6RV Red Violet Dark Blonde is a bold berry gloss that packs a punch. Think crisp cherry-soaked shine.
How to Use:
- Can be used all over, coupled with ChromaSilk Permanent on roots for grey coverage, or with HydraGloss on mid lengths and ends
- In a non-metallic bowl, mix 1 part PRAVANA ChromaSilk HydraGloss Demi-Permanent Gel Hair Color with 1-part PRAVANA Zero Lift Crème Developer (1:1) and apply. Process up to 20 minutes.
For more information, including how to shop, visit pravana.com.
