Exciting things are happening over at Sam Villa. The professional education and styling tools company recently announced that current Sam Villa Ambassador Teresa Romero has been promoted to Artistic Director for the brand, as of January 1. In her new role with the brand, Romero will work closely with Villa as well as the Marketing/Education team to evolve the brand’s visual expression and artistic direction to new levels of inspiration and education.

“Working with Sam creating beautiful timeless imagery, collaborating with talented artists, and contributing to such inspirational education means everything to me,” Romero said in a press release. “I’m excited to be joining Sam Villa as Artistic Director and look forward to creating more magic with this amazing team.”
With extensive experience and expertise in photo/video shoots and talent for identifying trends, Romero couldn’t be a more perfect fit for the brand. In addition to being a salon artistic/education director, she is also a three time NAHA winner for Team of the Year with Jose Luis Salon — including 2021 — and an Alternative Hair Show Finalist this year. A Sassoon trained stylist, Romeo has worked alongside and studied with top industry artists including Sam Villa,Chris Baran, Ruth Roche, Stephen Moody, Beth Minardi, The Doves, Tina Anderson, and Sally Rogerson. Not to mention, she is a master colorist, platform artist, educator, and hair/makeup session stylist for print/digital media, runway, and avant garde, who’s specialized approach and elevated skill set are regularly requested by photographers, designers, models, and celebrities.

Speaking on Romero’s recent appointment, Sam Villa, Co-Founder and Chief Creative Officer of Sam Villa and Global Artistic Ambassador for Redken shared: “Teresa was Co-Creative Director at our 2021 ‘Lived in Precision’ photo/video shoot at Avenue Five Institute in Austin, and I saw firsthand the caliber of her talent, as well as her passion for collaborating with other artists.”
For more exciting announcements from the Sam Villa brand, be sure to follow @samvillahair on Instagram.