Each year, hairstylists, educators and other salon professionals descend on Long Beach, California for the
International Salon and Spa Expo put on by the PBA. Here’s our Day 1 recap of what went down and what’s not to miss. (There’s still two days!)
Surrounding a giant red carpet, the entire showroom floor is
full of your favorite hair brands and products. From hair care to hair tools
and extensions, these brands brought innovation and expertise to their booths.
Color & Care
Introducing their new No Orange Vegan
Shampoo and Mask, Fanola’s
purple booth offered everything from shampoo to hairspray to keep hair color
locked in place.
SOCOLOR Cult hair color, Matrix brought vibrancy
to the showroom floor! Styling Tools & Products
A huge sponsor for the 3-day event,
Amika brought everything from their Hide
Tide Deep Waver to their Supernova moisture and shine cream. Dyson brought their
game-changing Supersonic hair dryer to the show floor for all to admire and purchase!
IR2 Ionic Infrared Flat
Iron, Sutra gave attendees a taste of how to use the tool. The brand even brought a huge
life-size full functioning hair dryer for their display! Brushes
Showing off their
Brush Collection and their NanoThermic
Ceramic + Ion Collection, Olivia Garden brought every hairdresser’s brush dreams to life.
For more shine in less time,
Ergo offered their Ionic Ceramic
Round Brush, Polishing Paddle
Brush and many more at the show. Attendees could even practice using
the brushes on a mannequin. Clippers
Cordless Clipper, Andis encouraged attendees to Master their
Craft through a fun display and demonstrations of the ground-breaking clipper.
Showcasing their own
cordless clipper, WAHL’s
demonstrations lasted all day, focusing on teaching the perfect
clipper-over-comb technique. Extensions
Offering extensions of many lengths and colors,
attendees test out the hair and see it applied!
With custom dyed extensions made from 100% human hair,
Hotheads brought creativity and color to their booth and demonstration.
We can’t wait for Day 2! Follow us on Instagram for updates–look for