See It & Create It with Wella colorcharm’s New PAINTS Berry Collection

03/12/2020

Hair color brand Wella colorcharm serves up some of the most creative hair colors in the industry with its PAINTS line. Last month, the intermixable range of 14 semi-permanent shades got a boost of berry with 3 delicious new shades.

The PAINTS Berry collection, includes three vibrant shades—Strawberry, Mulberry and Raspberry. The Strawberry shade will give clients a delicious shade of red, while Mulberry provides a beautiful shade of purple and Raspberry a deep pink.

Have a client that doesn’t want to pick between the three berry shades? Apply multiple PAINTS colors side-by-side with no foils! The semi-permanent shades are perfect for mixing too, so you can customize the perfect color combination for clients. Add PAINTS Clear Pastelizer to any berry shade to create a softer or more muted look. If starting color is darker than a medium blonde, be sure to lighten hair for more noticeable results.

All PAINTS shades are ammonia, peroxide and paraben-free. Depending on the shade, color lasts up to 20 washes and fades beautifully on tone. PAINTS shades are ready to use right out of the tube—no developer needed.

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Grab the PAINTS Berry Collection and the full PAINTS line now at Sally Beauty.

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