Hello, Salon Professionals and clients! Joico’s new Defy Damage line features professional treatments for bonding and color protection for both salon appointments and at-home care.
The Defy Damage ProSeries
This two-step salon treatment goes beyond protecting clients’ hair from damage. ProSeries 1 is a color optimizing spray that shields bonds from damage—we’ve never seen anything like it. It uses a high concentration of Joico’s SmartRelease Technology to provide instant protection from chemical service damage while improving products’ lifting and color depositing capabilities. ProSeries 2 works similarly to traditional blond builders, however it also uses a high concentration of Joico’s SmartRelease technology, giving your clients’ hair signature hydration and strength.
The Defy Damage Home Care System
Joico’s At Home Care System consists of a Protective Shampoo, Conditioner, and Mask that focus on bond strengthening and rebuilding outside of the salon. They provide instantly soft and shiny hair, providing us with more happy clients. 😉 It also features a Protective Shield protects hair from thermal and UV damage from styling and everyday wear.
Joico has promoted that the Defy Damage ProSeries In-Salon Treatment and At Home Care System will leave hair five times stronger with 80% less breakage, increased color vibrancy maintenance, and immediate softness and shine. But what’s their secret to success? Along with their SmartRelease Technology which employs the benefits of Rose Hip Oil, Arginine, and Ketatin, the Defy Damage line uses a combination of Arginine, Moringa Seed Oil, and a Protective Lipid to provide “start-to-finish damage protection.”
Is the Joico Defy Damage line too good to be true? We’ll see! 🤷♀️ We’re stoked about this new system and can’t wait to try it on our clients heads (and our own)!