This Pride Month, Verb Haircare is making it easier than ever for hair lovers to show their pride and give back to the queer community thanks to their latest partnership.
To kick off the most colorful time of year, the haircare brand has teamed up with the Ali Forney Center (AFC) on a pride campaign and year-around initiative bringing awareness to the organizations efforts and its support of the LGBTQ+ youth community. In support of the partnership, Verb will be hosting this campaign across its owned social channels and on their website throughout the month of June. They will be featuring key members of the AFC as well as encouraging its community to become an ally and educate others on the impact giving back can have on queer youth.
But, that’s not all. This month, Verb has also launched exclusive pride merchandise that they co-designed with the AFC and we’re so here for it! The brand’s limited-edition pride-inspired baseball cap retails for $20.00 on their website, with 100% of the proceeds going towards the Ali Forney Center to help LGBTQ+ youth.
“I am thrilled to work for a brand that is committed to giving back to the community,” says Luis Colon, Verb’s Creative Director. “It’s so important for brands to recognize the value of connections with organizations and groups like the Ali Forney Center, which is doing such important work to support LGBTQ+ youth. By working together, we create a more inclusive and equitable world for everyone.”
For those who don’t know, Verb has worked in partnership with the AFC since 2022 and has donated over $42,000 worth of personal care necessities, pantry items, and meals to the LGBTQ+ youth community with the goal of empowering them with the tools needed to live independently. With the launch of this most recent partnership, Verb has remained just as committed as ever to advocating for queer youth.
“We are humbled and immensely grateful for Verb’s commitment to our cause, and to making the world a better place,” said Alexander Roque, President and Executive Director at the Ali Forney Center. “Brands are people, and people care about their community. It is important for brands, like Verb, to affirm that not only their teams but also for their consumers, who yearn for a beautiful tomorrow.”
To learn more about Verb’s pride initiative and partnership with the Ali Forney Center, be sure to follow @verbproducts on Instagram or visit verbproducts.com and aliforneycenter.org.
