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Every now and then, a package shows up that feels a little different.
The amika:backrooms top secret box is one of those packages. It just feels exciting, and we’re here for it. Inside, you’ll find a white-label three-step system, offering a first look at something much bigger that’s still waiting to be revealed. No flashy packaging or big labels, just three formulas that look like they came straight from the lab to the stylist. One thing’s for sure, we can’t wait to put them to the test behind the chair.
While the details are still very much under wraps, these exclusive samples offer a glimpse into what the team at amika has been working on. Is it an entirely new collection? Or maybe a fresh take on a fan favorite? All we know for certain is that stylists should be ready to step inside the amika:backroom’s and experience beauty before it’s bottled.
The Formula Comes First
There’s a reason the labels are blank. The amika:backroom experience is designed to put the focus where it belongs, on how the formulas look, feel, and perform in real salon appointments.
Without product names leading the way, every first impression starts with the formulas. It gives stylists the chance to experience them behind the chair, and see how they perform in real appointments before the product’s official debut.
As stylists test each product, they will also have the opportunity to share their feedback with the team at amika, giving them valuable insights as they are continuing to refine what’s in the works. It’s a collaborative experience that brings licensed stylists closer to the amika brand and gives a unique look behind the scenes of amika’s product development.
Unlock Your Own Top Secret Box
The best part of this whole experience? If you are a stylist you don’t just have to admire it from afar. Stylists can sign up through amikabackrooms.com for the opportunity to receive their very own amika:backrooms box.
Take this chance and grow alongside amika. Be part of experiencing innovation as it happens, and discover new products before they officially make their debut.
Some launches begin with a product announcement. This one begins with the stylist.
