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8 Hair Products That Went Viral on TikTok in 2021

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If you’re guilty of letting TikTok tempt you into purchasing various hair products this year, trust us when we say you’re definitely not alone. The app that was once best known for its viral dance videos and silly challenges has somehow become the go-to destination for hair lovers when it comes to not only discovering the latest trends, but also getting incredible product recommendations. 

And, the power of TikTok is no joke. According to an internal study sponsored by TikTok, 43 percent of users have tried something after seeing it at least once on the platform. And with over 7.6 billion views and counting on the hashtag #TikTokMadeMeBuyIt, the app even has the ability to completely sell out of cult-favorite hair tools and products. 

Now that we are approaching the end of 2021, we’re taking the time to reflect over some of our favorite hair gems that went viral on the app this year. Ahead, 8 insanely popular hair products on TikTok that became famous this year and are totally worth the hype. 

Mermade Hair Pro Waver

This waves has been a breakout hit thanks to its ability to create mermaid-worthy waves and crimps in just a matter of minutes. The best part? It’s super easy to use. Simply open the clamp, close it on your hair, release, and just like that you’ll have the most dreamiest waves. 

Shop: Mermaid Hair Pro Waver 32MM—Pink, $69.00

Verb Ghost Oil

Many hair TikTokers have praised this lightweight hair oil for its ability to revitalize strands and provide protection against frizz. Formulated with nourishing moringa oil, this hair oil works for all hair types—from straight to wavy to curly and coily.

Shop: Verb Ghost Oil, $18.00

Revlon One-Step Hair Dryer and Styler

This hair-dryer brush became the bestselling hair drying tool on Amazon thanks in part to TikTok. With an ability to both dry and style hair at the same time, this tool is a must-have for anyone looking to give themselves a salon-worthy blowout at home. 

Shop: Revlon One-Step Hair Dryer and Styler, $39.99

The Ordinary Multi-Peptide Serum for Hair Density

TikTokers couldn’t get enough of this hair growth serum, with some even calling it “the best product from The Ordinary”. Many fans claim it makes your hair grow like crazy and swear by it from achieving thicker and fuller locks. 

Shop: The Ordinary Multi-Peptide Serum for Hair Density, $17.90 

Virtue Smooth Shampoo

Jennifer Garner said she’s a fan of Virtue Labs and many hair TikTokers are too—especially the brand’s Smooth Shampoo. Formulated with keratin, this smoothing shampoo cleanses, hydrates, and calms unruly strands while tackling frizz. 

Shop: Virtue Smooth Shampoo, $38.00

Dyson Airwrap Complete Styler

Dyson’s Airwrap Complete Styler has been making the rounds on #HairTok. Many are impressed it’s ability to do absolutely everything—from smoothing and drying to even curling, without causing heat damage. 

Shop: Dyson Airwrap Complete Styler, $549.99

Olaplex No. 6 Bond Smoother

To say that TikTok is obsessed with Olaplex would be an understatement. The brand’s line of cult-favorite products have been praised for their damage-repairing properties and regularly make an appearance in many of the #HairTok videos that frequent the platform. The Olaplex No. 6 Bond Smoother, in particular, has won over many a TikToker for its hydrating and smoothing powers. 

Shop: Olaplex No. 6 Bond Smoother, $28.00

Not Your Mother’s All Eyes On Me 10-in-1 Hair Perfector

It’s easy to see why TikTok is so in love with this spray from Not Your Mother’s. It offers 10 benefits for your hair— from strengthening and moisturizing to detangling and volumizing—all in one bottle.

Shop: Not Your Mother’s All Eyes on Me 10-in-1 Hair Perfector, $7.49

What hair products did you discover on TikTok this year? Share with us below!

Camille Nzengung
Camille Nzengung
Camille Nzengung is a Features Editor, based in Georgia, covering all things hair at The Tease. You can find her writing about the best hair products, the coolest hair trends, and all the exciting new hair launches.