Paul Mitchell's® New Awapuhi Ginger HydraSoft Collection

  • NEW HydraSoft Collection and New Awapuhi Wild Ginger Look
  • The perfect dose of hydration + shine
  • Bottles + tubes made from 25-100% post-consumer recycled packaging

Grab Yours Today

Hair

Kecia Steelman Has Been Named President of Ulta Beauty

Brands, Hair, Sponsored

The Secret To Silky-Soft, Shiny Hair Is In Our NEW Hello Salon Pro Box with Paul Mitchell®

Hair

Paul Mitchell Launches Pro Rewards Program—Here’s How to Join

Hair, Pros

Inaugural ‘Beauty with a Purpose’ Event Empowers Beauty Pros Through Connection and Education

Hair

amika Launches First-Ever Experiential Event Offering Education and Self-Care to Hairstylists

Brands, Hair

FASTFOILS is Bringing Its High-Performance Foils to Canada

Brands, Hair

Myavana Makes Its Metaverse Debut With the Launch of Its New Web3 Experience “In The Lab With Myavana”

Volume Up Podcast

Should The FDA Be Doing More To Regulate Beauty?

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Beauty

Cosmetologists Chicago and America’s Beauty Show Welcome New Team Members

Brands, Hair

Beauty by Imagination Appoints James MacPherson as New Chief Financial Officer

Hair

 Lead Hairstylist Matthew Curtis Spills on the Polished Hair He Styled for Libertine’s SS24 Runway Show

Hair

Lead Hairstylist Jaylin Seng and Cutler Salon Served Up the Dreamiest Hair Looks for Tara Babylon’s SS24 Presentation

Culture

4 Y2K Trends That Have Followed Us Into 2023

Hair

Mermaidcore-Inspired Hair Took the Stage on Anna Sui’s NYFW SS24 Runway with the Help of R+CO BLEU

Volume Up Podcast

The Effects Of The Strike On Beauty Professionals

Hair

All the Hair and Beauty Details From the 3.1 Phillip Lim SS24 Runway Show

Hair

Hairstylist Malcom Marquest Shares Exactly How to Recreate Doechii’s VMAs Red Carpet Look

Hair

How Oribe’s Principal Artist of Global Content Mandee Tauber Brought Heavenly, Rough, and Dystopic Hair to Dauphinette’s SS24 Runway Show

Brands, Hair, Pros, Sponsored

‘It’s like having a Lamborghini and just driving up and down the driveway’ — Hairstylist Richard Mannah on How to Maximize BaBylissPRO’s Nano Titanium Spring Curling Iron