The Lisa Frank x Kitsch Collab Tells Us Nostalgia Marketing Knows No Bounds

01/22/2026

ICYMI, Kitsch and the iconic Lisa Frank brand, yes the makers of those psychedelic stickers and school supplies of our youth, have teamed up for a collaboration. The collection leans heavily into Lisa Frank’s IP and features 16 total items that simply could not be missed.

The Lisa Frank aesthetic has resurged in a big way since 2025, thanks in no small part to a Zara Larsson and existential memes, so the collaboration feels especially relevant. That and Millennials, and even Gen Z, are increasingly embracing nostalgia marketing in which they’re spending when reminded of positive cultural moments from the past. The collaboration spans trendy (again) claw clips, scrunchies, satin pillows, creaseless clips and more in the signature Lisa Frank treatment of puppies, dolphins, winged kittens, jungle cats and aliens.

Shop the Lisa Frank x Kitsch collaboration on lisafrank.com and mykitsch.com — the collection is on sale, too.

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