Iconic hair accessories brand, Goody, just launched a limited-edition collection with Lee. Yes, Lee! This collection of hairbrushes and accessories represents the first foray into hair and beauty market for the American denim brand.
“Goody is a leader in the hair and beauty market, and we’re thrilled to partner with them on Lee’s first accessories collaboration,” says Joe Broyles, vice-president of global collaborations for Lee. “This capsule blends current trends and consumer needs and pairs perfectly with Lee’s denim apparel and tops. We anticipate it will excite our current shoppers at Walmart as well as bring new fans to both brands.”
The limited-edition, Goody x Lee® Collection is comprised of 20 items from Goody, including brushes, hair ties, headbands, scrunchies, claw clips, and bows. All pieces feature prints and colorways that are rooted in “American style,” highlighting denim, and reimagined for right now. This collaboration fuses the heritage of both brands with individual style and self-expression. With prices ranging from $5.94-$12.94, this stylish collection offers an affordable way for consumers to enjoy denim in a new way.
“There’s something timeless about American denim and effortless, everyday style,” says Jen Delaney, Senior Director of Brand Marketing, Goody. “As we head into America’s 250th anniversary year, this Goody x Lee collection feels like a fresh take on modern Americana — classic, confident and strong.”
The Goody x Lee® Collection is available now exclusively at Walmart.com, in select Walmart stores, and on Lee.com. For more on the collaboration, be sure to follow the respective brands at @goodyhair and @leejeans.
