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This summer, going blonde is not the challenge.
Keeping it looking and feeling healthy is.
As temperatures rise, so do expectations. Inspired by digital images and AI-perfect blondes, clients are now asking for brighter, cleaner results that still feel soft, strong and natural. The result is that stylists are having to rethink what “summer-ready” means.
The focus now is on creating contrast, dimension and longevity while preserving the integrity of the hair, not trying to achieve maximum lift at any cost. All of which is giving rise to a more controlled approach to blonding. Precision placement, softer transitions and better lifting techniques are replacing aggressive services.
A perfect product for this change is Wella Professionals BlondorPlex 9.
Recognized as the No. 1 Salon Lightener in the world*, BlondorPlex 9 is designed to deliver maximum lift without compromising hair health. It has a built-in Metal Purifier technology that addresses an important but often invisible challenge in going blonde. Metals absorbed from water and the environment can interfere with the lifting process, leading to uneven or unpredictable results. By capturing these impurities, BlondorPlex 9 delivers an unbeatable clean lift**.
At the same time, the integrated Plex technology helps protect the hair’s internal structure, delivering up to 97 percent less breakage*** when used with BlondorPlex No.2 Bond Stabilizer. This allows stylists to achieve brighter hair while maintaining softness, movement and strength.
Considering that blonde services remain one of the most requested in-salon especially during the summer, delivering results that last, in consistency and hair health, is essential to keep clients happy and willing to come back.
But a long-lasting result is just as important as achieving it. Using BlondorPlex 9 with Wella Professionals ULTIMATE COLOR helps lock in vibrancy for up to 10 weeks**** while sustaining hair condition, delivering revitalized hair from the first wash and extending the life of every service.
This is a new standard for summer blonde. A more balanced and healthy way while keeping it there. Head to wellaprofessionalstore.com or your local Cosmoprof and get ready for the summer blonde resurgence.
*Based on the 2024 Professional Hair Color Global Market Brief Study for the bleach coloring sub-product type category published by Kline
** Instrumental text vs. leading global competitors.
***BlondorPlex 9 + BlondorPlex No. 2, vs. BlondorPlex 9 alone.
**** With regular use of ULTIMATE COLOR regimen from salon to home.
