To kick off the fall season, Sutra Beauty and ESKÉ Salon teamed up for a gorgeous two-part celebration in the heart of West Hollywood. Marking both the grand opening of ESKÉ Salon’s (founded by Sierra Mehl and Sarah Spear) new spot on Melrose and the launch of Sutra Beauty’s newest innovations, the Thermalite AirStyler and IR2 Infared Blowout Brush.
Photo courtesy of Sutra Beauty
The first part of the launch started with a special styling experience. A brand-selected group of creators and industry professionals were invited to enjoy refreshments, goodie bags, and complimentary hair appointments with Sutra-backed stylists, including celebrity stylist Chris Russell.
With final looks ranging from shiny and sleek to voluminous waves, each appointment was the perfect demonstration of the Thermalite AirStyler and IR2 Infared Blowout Brush. Guests also received these tools so that the looks could be recreated at home.
The talk of the day was Sutra Beauty’s IR2 Infrared Blowout Brush and Thermalite AirStyler. The IR2 Infrared Blowout Brush combines infrared heat technology with a high-speed brushless motor to create smooth, voluminous blowouts while helping reduce frizz.
The Thermalite AirStyler offers a versatile wet-to-dry styling experience, utilizing controlled airflow and heat technology to create a range of looks, from sleek strands to soft, bouncy waves. What makes the AirStyler so unique is that it dries hair while simultaneously styling to reduce the need for more than one hair tool.
Beyond the two new launches, guests were also introduced to several of Sutra Beauty’s established styling favorites.
Later that night, ESKÉ Salon transformed into a proper party for Sutra Beauty. The brand new Melrose space welcomed guests back for a lively launch party complete with drinks, bites, photo opportunities, and room for connection.
Photos courtesy of Sutra Beauty
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