Everything You Need to Know About the PBA Executive Summit 2023


The PBA’s mission is to provide exceptional experiences and a connected community to beauty professionals across the nation. At their upcoming PBA Executive Summit 2023, manufacturers, distributors, salon & spa owners and industry leaders will come together to connect and collaborate. Taking place November 13-14, 2023 at the Arizona Biltmore luxury resort in Phoenix, attendees will utilize consumer and salon insights, forecasting and visionary thought to unite, inspire, create change, and spark industry innovation. 

PBA Executive Summit 2023 sponsors include Blonde Solutions, Bosley MD, Living Proof, L’Oreal USA, Meevo, Minerva Beauty, OLAPLEX and John Paul Mitchell Systems. 

Keep scrolling for more details, including how to register!

Keynote Speakers

The PBA is bringing attendees programming that matters, including two incredible keynote speakers who will address how best to utilize AI for success. 

Crystal Washington

Image courtesy of the PBA

Crystal Washington is a self-described  “Futurist” and “Technology Strategist” who helps companies to thrive in digital. Her topic is “Harness Generative AI Like ChatGPT For Enhanced Performance.”In this keynote, Crystal Washington will share her insights on how you can use this cutting-edge technology to drive performance and take business to the next level.

Daniel Levine

Image courtesy of the PBA

Daniel Levine is the Executive Director of the Avant-Guide Institute. He will speak to the newest developments in consumer behavior and lifestyle marketing in his speech “Tressed to Impress: The New Face of Beauty Marketing.” Attendees will get insider knowledge on what’s next in social and search and discover how to harness the power of generative AI marketing tools to transform their reach. Learn how top brands in other industries are successfully unlocking these secrets to attract the same type of customers as yours.

Sustainability and the Beauty Industry

Shane Price, CEO and Founder of Green Circle Salons will give a talk on “How to Unlock the Power of Sustainability.” Business leaders today are using the lens of sustainability to attract and retain talent, shore up existing supply chains, drive innovation, and create resilience, all while driving greater revenues and profits. Price will go beyond buzzwords and polemics and dives into the data on how sustainability can help your organization to thrive.

Additional Info

For the first time at the Executive Summit, the PBA is hosting a golf tournament at the beautiful Arizona Biltmore course. Teams of 4 will compete starting at 8:00 a.m. on Monday, November 13 and will conclude with lunch and awards. Space is limited, so reserve your spot. The other planned networking activity, a wine and history tour, already sold out!

How to Register

Register for the PBA Executive Summit 2023 here — $899 for PBA members and $1,499 for non-members. To learn more about the efforts PBA takes to advocate for the beauty industry, visit probeauty.org/advocacy.

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