We may not be getting another album from Rihanna anytime soon, but the next best thing is on its way: Fenty Hair. That’s right, the singer-turned-mogul’s Fenty empire is growing, again.
On July 15th, Rihanna’s company Roraj Trade, LLC filed a new trademark for Fenty Hair, according to the United States Patent and Trademark Office. Per the trademark, the forthcoming hair line will allegedly include clips, barrettes, scrunchies, wigs, curlers, hair brushes, combs, and hair extensions, among many others.
Alongside tools and accessories, Fenty Hair could also offer haircare products, too. A previous trademark filed during March of last year, referenced styling, straightening, relaxing, and waving products as well as hair color.
After conquering the makeup and skincare space, it totally makes sense that the star would now set her sights on all things hair. Fenty Hair will be joining the mogul’s other wildly successful ventures in her Fenty brand, which includes Fenty Beauty, Fenty Skin, and Savage x Fenty.
Currently, no other details about Fenty Hair have been released, particularly pertaining to its launch date and pricing. And, while Rihanna has yet to officially respond to news surrounding the venture, she did hint about launching a hair brand while speaking to the New York Times back in 2019. “As soon as I’m ready to give up the two hours of sleep that I get now, that’s for hair. You know we’re not stopping,” she responded when asked whether Fenty Hair is coming.
For now, I guess we all will just have to wait and see.
For the latest on all things Fenty, be sure to follow @fentycorp on Instagram.