Just in time for spring, Goody and Wet Brush, leaders in the hair accessor and tools space, are excited to announce the launch of a first-of-its-kind limited-edition collection in partnership with Mackenzie-Childs, the artisan-driven American-heritage home décor brand. The collection will be available at Target, and features a curated assortment of hair brushes and accessories that marry trusted performance with Mackenzie-Childs’ unmistakable aesthetic.
Hair Magic in Full Bloom
Known for its iconic check pattern, bold color stories, and whimsical designs, Mackenzie-Childs brings its signature artistry to Goody and Wet Brush’s best-selling hair essentials. The result is a collection that transforms everyday hair routines into moments of self-expression, blending function and beauty in a way that feels elevated, on trend and approachable.
The limited-edition assortment includes a variety of Wet Brush detangling brushes, including the #1 brush in the U.S. – the Original Detangler – alongside classic Goody hair accessories such as claw clips, scrunchies, and hair ties – and new forms like compact mirrors, elastic holders and bobby-pin cases. The collection reimagines Mackenzie-Childs’ signature patterns and vibrant colorways, including Courtly Check, Rosy Check, Butterfly Toile, Wildflowers, and Butterfly Hill.
“This collaboration felt a little bit like magic from the start” said Amanda Moskowicz, EVP of Shared Services for Goody and Wet Brush. “Wet Brush, Goody, and MacKenzie-Childs each bring something iconic to the table, and together we’ve created a first-of-its-kind collection that turns everyday hair moments into something joyful and unexpected. It’s not just a collaboration — it’s a celebration of pattern, personality, and having a little fun with the things you use every day. We couldn’t be more excited to see these brands come together in such a bold, beautiful way.”
“We’re always looking for new ways to bring our iconic Check pattern and whimsical designs into everyday moments,” said Rebecca Proctor, Chief Brand Officer and Creative Director at Mackenzie-Childs. “Extending our design into hair accessories offers a natural extension to add playful, joyful moments into daily routines.”
What to Know
With price points ranging from $9.99–$18.99, the Goody x Wet Brush x Mackenzie-Childs collection offers an accessible way for consumers to experience the brand’s signature style through thoughtfully designed hair essentials. The limited-edition collection will be available beginning March 1, while supplies last, exclusively at Target.com, in select Target stores, mackenzie-childs.com and on wetbrush.com.
