Hairstylist Samantha Cusick on Why OLAPLEX’s No. 1 Bond Multiplier and No. 2 Bond Perfector Deserve a Spot in All Your Coloring Services

12/05/2023

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If there is one concern that continues to be top of mind for both stylists and their clients, it’s most certainly hair damage. In fact, per a recent global hair study, 70% of people believe that their hair is damaged. And while we can all agree that no one wants to be dealing with dry, brittle strands, the reality is that many of us put our hair through the absolute wringer on a daily basis. Between chemical treatments, excessive heat styling, snatched ponytails and even those pesky UV rays, it can be pretty easy for hair to end up in a less-than-ideal state. For stylists, having clients with hair in such a fragile condition can be especially daunting considering that damaged hair can not only be difficult to style, but also to color and can even lead to unexpected results.

The good news? OLAPLEX has the perfect solution to help prevent and repair your client’s damaged strands: OLAPLEX No. 1 Bond Multiplier and OLAPLEX No. 2 Bond Perfector. This in-salon hair repair duo has long been considered the “gold standard” of hair treatments—for virtually all hair textures— for its ability to strengthen hair from the inside out before, during, and after chemical services. Thanks to its patented Bond Building Technology which uses a single molecule known as Bis-Aminopropyl Diglycol Dimaleate, this powerhouse treatment is able to repair and relink broken disulfide bonds in the hair, resulting in stronger, shinier, and healthier-looking strands for your clients. This highly concentrated, in-salon treatment system rebuilds disulfide bonds and helps mitigate damage for stronger, shinier, healthier-looking hair. Simply, measure the correct amount of OLAPLEX No.1 Bond Multiplier®. Add to water, color, lightener, or chemical texturizing services. Process as directed. Follow with OLAPLEX No. 2 Bond Perfector® for 10 minutes. Rinse thoroughly. Shampoo and condition. Whether used as a standalone treatment or as a powerful addition to chemical services, stylists can count on the OLAPLEX No. 1 Bond Multiplier and OLAPLEX No. 2 Bond Perfector to restore even the most compromised hair.

To learn more about how stylists can best utilize the OLAPLEX No. 1 Bond Multiplier and OLAPLEX No. 2 Bond Perfector in their salons and with their clients, The Tease tapped OLAPLEX Ambassador and renowned balayage expert Samantha Cusick to share some of her tried-and-true tips for using the duo. Keep scrolling for all of her incredible insights.

The Tease: Why should stylists consider adding OLAPLEX No. 1 Bond Multiplier and OLAPLEX No. 2 Bond Perfector to their coloring services?

Samantha Cusick: Stylists should consider incorporating OLAPLEX No. 1 Bond Multiplier and OLAPLEX No. 2 Bond Perfector into their coloring services because these products provide a superior level of hair protection and results. They help maintain the integrity of the hair and reduce damage, which ultimately leads to satisfied and loyal clients. I personally find that adding OLAPLEX No. 1 Bond Multiplier and OLAPLEX No. 2 Bond Perfector into color services gives me the confidence to know that I’ll achieve the best results possible for my clients as I can color their hair.

Who are the ideal clients for OLAPLEX No. 1 Bond Multiplier and OLAPLEX No. 2 Bond Perfector?

Cusick: I recommend using OLAPLEX No. 1 Bond Multiplier and OLAPLEX No. 2 Bond Perfector on all your clients. OLAPLEX is suitable for all hair types and every client will benefit from OLAPLEX. Everybody knows that OLAPLEX products are perfect for clients with damaged or compromised hair, but they can benefit anyone looking to color their hair while maintaining its integrity and hair health.

How often do you recommend that stylists use OLAPLEX No. 1 Bond Multiplier and OLAPLEX No. 2 Bond Perfector on their clients?

Cusick: The frequency of use depends on the client’s specific needs. In-salon, OLAPLEX No. 1 Bond Multiplier and OLAPLEX No. 2 Bond Perfector, I believe should be used in every color service. For standalone treatments, it’s ideal to offer them as a regular hair repair routine, typically every 4-6 weeks. 

What are your best tips for using OLAPLEX No. 1 Bond Multiplier and OLAPLEX No. 2 Bond Perfector as standalone treatments?

Cusick: When using OLAPLEX No. 1 Bond Multiplier and OLAPLEX No. 2 Bond Perfector as standalone treatments, ensure that you apply enough product to thoroughly saturate the hair. Educate your clients about the importance of proper home care, including OLAPLEX’s take-home products, to maintain the benefits between salon visits. Make sure you follow the timings and leave each step on as instructed or it’s a waste of time and money for you and your client.

What are your pro tips for stylists who want to make the most of using OLAPLEX No. 1 Bond Multiplier and OLAPLEX No. 2 Bond Perfector with their clients? 

Cusick: To maximize the benefits of OLAPLEX No. 1 Bond Multiplier and OLAPLEX No. 2 Bond Perfector, consider customizing the treatment to your client’s needs. You can adjust the processing time, or incorporate OLAPLEX into creative coloring techniques like balayage or tints to minimize damage and achieve stunning results. Add OLAPLEX No. 1 Bond Multiplier into every color formula you use on your client. This will make sure the hair is always protected. I really like to have a tint bowl with OLAPLEX No. 2 Bond Perfector in it on my trolley as I’m coloring so I can put it over any already over-processed hair to help prevent damage from overlapping and repair the hair.

Are there any other uses for No. 1 Bond Multiplier and No. 2 Bond Perfector that you can share with us?

Cusick: Stylists can get creative with OLAPLEX products by using OLAPLEX No. 1 Bond Multiplier and OLAPLEX No. 2 Bond Perfector in conjunction with other treatments like perms or relaxers to enhance the hair’s condition and minimize damage. These products can also be applied to pre-existing damage for ongoing repair. OLAPLEX No. 2 Bond Perfector is also amazing when teamed with direct dyes if you want to dilute them for softer results. 

Lastly, what are some complementary OLAPLEX products for coloring services that you would suggest to stylists?

Cusick: In addition to OLAPLEX No. 1 Bond Multiplier and OLAPLEX No. 2 Bond Perfector, stylists can consider using OLAPLEX No. 3 Hair Perfector as a take-home treatment to maintain and extend the benefits of the in-salon services. OLAPLEX No. 4 Bond Maintenance Shampoo and No. 5 Bond Maintenance Conditioner are excellent choices for clients to maintain their hair’s health between salon visits. Also for blonde clients, OLAPLEX No. 4P Blonde Enhancer Toning Shampoo and OLAPLEX No. 5P Blonde Enhancer Toning Conditioner are incredible at keeping their hair brass-free and in the best condition.

To experience the benefits of OLAPLEX’s No. 1 Bond Multiplier and No. 2 Bond Perfector with your clients, be sure to purchase the duo at https://pro.olaplex.com/. And for all things OLAPLEX, make sure to visit olaplex.com and follow @olaplex on Instagram. 

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