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For those who never settle for the status quo, this month Hello Salon Pro highlights the Rule Breaker Awards. It’s a celebration of the fearless innovators who are reshaping the beauty industry.
In Vol. 1 (June 2025) of PRINTED by TheTease.com, the finalists across ten game-changing categories were unveiled, honoring the disruptors, creators, and risk-takers who dared to rethink what’s possible in professional beauty. But the final call was left to YOU! Through an exclusive online voting portal, readers cast their votes to decide which brands truly embodied the spirit of rule-breaking excellence.
Later, the winners were officially revealed in Vol. 2 (December 2025), marking the culmination of a year-long celebration and spotlighting those who broke the mold and changed the game. The Rule Breaker Awards aren’t just a list of winners, they’re a movement of brands pushing the industry forward.
Now, you can experience a few of those standout innovators firsthand with the Rule Breaker HSP Box.
Here’s what you’ll be unboxing this month:
Denman D4 African Violet 9 Row Original Styler: A true styling icon. This brush features 9 rows of polished pins for snag-free styling and a curved pin pad that creates extra tension. Designed to work across all hair types and lengths, it’s ideal for defining curls on wet hair, creating volume, and assisting with blow-dry styling.
Denman D83 Gentle Paddle Brush: This versatile paddle brush gently detangles and smooths hair without pulling or discomfort. Ball-ended pins are ultra-gentle on the scalp, making it perfect for blow-drying longer hair while maintaining a smooth, polished finish.
Davines This is a Perfecting Hairspray: An invisible, strong-hold hairspray that dries quickly and resists humidity. It locks in your style while preserving natural movement, delivering lasting hold without stiffness, stickiness, or weight.
Davines Beautiful Things Restoring Leave-In Mask: A restorative leave-in mask designed to protect hair from daily damage while delivering softness, shine, and color protection. This advanced formula repairs the hair fiber, replenishes essential lipids, and protects against UV rays, pollution, and heat up to 450°F. Hair will be smoother, shinier, and vibrant for up to 7 weeks.
Olaplex Original Bond Builder No.1 Bond Multiplier® + No.2 Bond Perfector®: A simple, 2-step complete bond builder for immediate repair. No.1 works inside chemical processes to protect bonds, while No.2 completes the repair immediately after. Together they rebuild broken disulfide bonds, leaving hair stronger, healthier, and more resilient.
From styling essentials to haircare innovators, this edit celebrates brands that continue to challenge conventions and inspire the industry to evolve. Because in beauty, the best progress happens when someone is brave enough to break the rules.
Grab your copy of PRINTED by TheTease.com to see the full list of Rule Breaker Award winners.
Didn’t get your hands on this month’s box? Get yours next month for just $34.99, or take advantage of the discounted subscription price of $24.99 + shipping. Subscribe and save by signing up for a subscription here.
