KATSEYE took the stage at the American Music Awards – and came to compete on every level. The group was nominated for three awards including Best New Artist, Best Music Video for “Gnarly,” and Breakthrough Pop Artist. Their hair, styled by celebrity stylist, Evanie Frausto, and powered by Matrix, was just as polished as their performance.
Here’s the full breakdown of every look — plus the hero product that showed up for all five girls: the Matrix Food For Soft Multi-Use Hair Oil Serum, doing triple duty as heat protectant, hydrator, and shine booster.
Daniela
Final Look: Sharp middle part, glossy straight lengths, ticked-clean front, polished ends
- Shampoo and condition with Matrix Food For Soft Hydrating Shampoo and Conditioner. Focus conditioner on mids to ends, then rinse fully so hair feels light and polished.
- Blot hair damp, then use a tail comb to carve a very clean middle part while hair is still wet.
- Apply 1 pump of Matrix Food For Soft Multi-Use Hair Oil Serum to mids and ends for heat protection.
- Blow dry downward with tension using a paddle or round brush, nozzle always pointing down to flatten the cuticle.
- Flat iron in thin sections from nape to crown — use a fine-tooth comb in front of the iron, one slow pass per section, slightly beveling ends under.
- Spray Matrix Vavoom Extra Hold Freezing Spray onto a toothbrush or edge brush and smooth flyaways at the part and hairline.
- Finish with a tiny amount of oil serum rubbed in palms, lightly skimmed over the surface and ends.
Sophia
Final Look: Clean middle part, sleek straight lengths, sides tucked behind ears, tiny soft face-framing pieces
- Wash and condition with Matrix Food For Soft Hydrating Shampoo and Conditioner. Rinse well so hair doesn’t fall flat.
- On damp hair, use a tail comb to make a sharp center part, then leave out two tiny pieces at the temples before applying any product.
- Apply 1 pump of Matrix Food For Soft Multi-Use Hair Oil Serum to mids and ends.
- Blow dry downward while directing the sides back so they naturally want to sit behind the ears.
- Flat iron in thin sections using a fine-tooth comb in front of the iron for a glass-smooth finish.
- Lightly flat iron the tiny face-framing pieces and bevel them slightly toward the cheekbones for softness.
- Tuck both sides cleanly behind the ears, leaving only those delicate front pieces out.
- Spray Matrix Vavoom Extra Hold Freezing Spray onto a toothbrush and smooth around the part, temples, and behind the ears.
- Finish with a tiny amount of oil serum over the surface and ends.
Yoonchae
Final Look: Long luxurious waves with movement — glossy, healthy-looking, and protected from extra heat stress
- Shampoo and condition with Matrix Instacure Build-A-Bond Shampoo and Conditioner to strengthen bleached hair while cleansing gently. Let the conditioner sit a few minutes before rinsing.
- Detangle carefully with a wide-tooth comb starting from the ends upward.
- Apply 1 pump of Matrix Food For Soft Multi-Use Hair Oil Serum to dry areas and ends, then blow dry on medium heat and low tension — focus on smoothing the cuticle rather than getting it perfectly straight.
- Curl with a large barrel iron or wand on lower heat, wrapping loosely and leaving ends slightly straighter for a modern wave. Alternate directions so the waves look effortless, not set.
- Let curls cool fully before touching. Then gently break up with fingers or a wide comb into long, soft movement.
- Apply a tiny extra amount of oil serum specifically on any dry or frayed ends to make them look smoother and healthier.
- Mist Matrix Vavoom Extra Full Freezing Spray from far away so waves hold without going stiff.
Lara
Final Look: Shiny, soft, airy blowout — full of bounce and movement without looking overdone
- Wash and condition with Matrix Food For Soft Hydrating Shampoo and Conditioner. Rinse conditioner thoroughly so the blowout still has bounce.
- Blot gently to avoid frizz, then work a small amount of Matrix Food For Soft Multi-Use Hair Oil Serum through mids and ends.
- Rough dry 70–80% with your hands before picking up a brush to reduce friction and frizz.
- Round brush blowout in sections from nape to crown — lift at the root for volume and roll the ends for bounce, nozzle pointed down throughout.
- After each section, let it cool wrapped around the brush or in a loose roller shape for extra bounce.
- Once fully cool, brush through softly to create luxurious movement.
- Finish with a tiny bit of oil serum on the ends, then a light mist of Matrix Vavoom Extra Full Freezing Spray from a distance.
Megan
Final Look: Beveled face-framing sleek blowout — sculpted and polished with soft curved ends
- Wash and condition with Matrix Food For Soft Hydrating Shampoo and Conditioner for a smooth, soft base.
- On damp hair, make a clean center or soft off-center part and separate the face-framing pieces before applying any product.
- Apply 1 pump of Matrix Food For Soft Multi-Use Hair Oil Serum mainly to the ends, then rough dry about 80% with fingers.
- Round brush blowout in sections from nape to crown, pulling each section smooth with downward airflow.
- At the ends of each section, rotate the brush inward slightly to create a soft bevel — not a full curl.
- For the face-framing pieces: overdirect slightly forward, smooth with tension, then bevel inward toward the cheekbones and jawline for that sculpted, polished framing effect.
- If needed, do a light flat iron pass to refine sections while maintaining the curved bevel at the ends.
- Spray Matrix Vavoom Extra Hold Freezing Spray onto a toothbrush for the hairline and part, then finish with a tiny amount of oil serum over the surface and ends.
Try these looks, share the results. Tag @readthetease on Instagram and TikTok, and shop the products at matrix.com to make it happen.
